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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED QUALIFICATION: 

Bachelor of Commerce: Marketing and Management Science 
SAQA QUAL ID QUALIFICATION TITLE
90737  Bachelor of Commerce: Marketing and Management Science 
ORIGINATOR
IMM Graduate School of Marketing (Auckland Park Campus) 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY NQF SUB-FRAMEWORK
CHE - Council on Higher Education  HEQSF - Higher Education Qualifications Sub-framework 
QUALIFICATION TYPE FIELD SUBFIELD
National First Degree  Field 03 - Business, Commerce and Management Studies  Marketing 
ABET BAND MINIMUM CREDITS PRE-2009 NQF LEVEL NQF LEVEL QUAL CLASS
Undefined  360  Not Applicable  NQF Level 07  Regular-Provider-ELOAC 
REGISTRATION STATUS SAQA DECISION NUMBER REGISTRATION START DATE REGISTRATION END DATE
Reregistered  SAQA 06120/18  2018-07-01  2021-06-30 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2022-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This qualification does not replace any other qualification and is not replaced by any other qualification. 

PURPOSE AND RATIONALE OF THE QUALIFICATION 
Purpose:
The purpose of this qualification is to provide learners in the private, public and voluntary sectors with core knowledge and skills about various basic as well as more specialised aspects of management, marketing, economics (e.g. strategic management, project management, financial management, personnel management, statistics, logistics) in order to promote sustainable growth and development and maximise prosperity in all sectors of the economy and society.

It aims to develop competent leaders with applied economic, management and marketing skills, as well as generic cross-functional knowledge and skills, to steer sustainable development, growth and prosperity in the most appropriate direction.

On successful completion of the qualification it will provide learners, who wish to enrol for advanced studies in management and marketing, with a sound academic base, to apply their skills for further advancement in careers and academic studies.

Rationale:
This qualification is designed for learners who aspire to be managers in organisations which specialise in marketing and management. A needs analysis has indicated the necessity for a part-time distance education qualification that will allow an employed learner to pursue their studies whilst continuing to work on a full-time basis.

As companies are confronted with a continuous process of developing and maintaining a feasible fit between the organisation's objectives, skills and resources, as well as changing marketing opportunities, the informed opinion from industry is that managers with specific reference to the marketing field should have a wide-based knowledge of the world-of-business and should be able to think across different disciplines. 

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
It is assumed that learners have achieved the equivalent of a NQF Level 4 qualification in a formal education environment.

Recognition of Prior Learning (RPL):
The learners who do not meet the minimum requirements can gain access to the qualification through the recognition of prior learning and credits will be granted where competency in a specific module is established. Recognition of prior learning will be applied on an individual basis. Such procedures and the assessment of individual cases are subject to moderation by independent assessors.

Access to the qualification:

The minimum admission requirements for this qualification are:
  • A National Senior Certificate (NSC) granting access to Degree studies.
  • An achievement rating of at least 3 (40 - 49%) in Mathematics or 5 (60 - 69%) in Mathematical Literacy.

    Learners who do not meet the minimum requirements and are over 23 years of age and who have no National Senior Certificate but have work experience in the sector may submit Curriculum Vitae to be considered for admission. 

  • RECOGNISE PREVIOUS LEARNING? 

    QUALIFICATION RULES 
    This qualification comprises compulsory modules, totalling 360 credits.

    Modules at NQF Level 5:
  • Marketing 1, 20 credits.
  • Business Management 1, 20 credits.
  • Economics 1, 20 credits.
  • Financial Management 1, 20 credits.

    Total: 80 credits.

    Modules at NQF Level 6:
  • Business Law 1, 20 credits.
  • Business Statistics 1, 20 credits.
  • Marketing 2, 20 credits.
  • Business Management 2, 20 credits.
  • Economics 2, 20 credits.
  • Distribution and Logistics Management, 20 credits.
  • Project Management, 20 credits.
  • Financial Management 2, 20 credits.

    Total: 160 credits.

    Modules at NQF Level 7:
  • Marketing 3, 20 credits.
  • Human Resource Management, 20 credits.
  • Business Management 3, 20 credits.
  • Operations Management, 20 credits.
  • Business Research, 20 credits.
  • Business Research: Project, 20 credits.

    Total: 120 credits. 

  • EXIT LEVEL OUTCOMES 
    1. Demonstrate an intermediate but broad scope of management knowledge and how it applies to the discipline of management and marketing.
    2. Demonstrate an intermediate understanding of the economics, financial management, management principles in general, business communication, research and marketing activities.
    3. Collect, analyse, organise and critically evaluate relevant economic, managerial, accountancy and marketing related information.
    4. Solve intermediate management and marketing problems in organisations.
    5. Demonstrate understanding of the code of ethical behaviour in the field of management and marketing and base decisions and actions on appropriate management values.
    6. Produce a strategic business plan and show ability to evaluate the success of the plan.
    7. Produce and communicate information in a business environment with respect to conventions around intellectual property, copyright and plagiarism.
    8. Demonstrate an intermediate understanding of the economic context and systems within which organisations operate and be able to link them to business opportunities.
    9. Show an understanding of the scope of responsibilities required of a management position in the marketing, logistics, human resources operations and project management functions, and understand the accountability to senior management in an organisation.

    Critical Cross-Field Outcomes:

    Learners are assumed to have the ability to:
  • Contribute to own personal development through making self aware of cultural differences and diversity.
  • Solve problems responsibly by analysing and evaluating different options.
  • Understand the inter-relationship between systems and the impact of decisions on a system.
  • Develop entrepreneurial skills through business related subjects.
  • Communicate effectively using various methods such as written communication, illustrations and mathematical skills.
  • Realise the interdependence of systems against the context of a business and the business environment. 

  • ASSOCIATED ASSESSMENT CRITERIA 
    Associated Assessment Criteria of Exit Level Outcome 1:
  • Define the management process of planning, organising, leading and control within a given context.
  • Explain and apply the processes of effective strategic planning and goal setting within the marketing field.
  • Describe the systems approach to managing change and discuss the diversity of change within an organisation and marketing department.
  • Analyse the types of managerial decisions and power/authority.

    Associated Assessment Criteria of Exit Level Outcome 2:
  • Apply the principles of business communication techniques in a business situation.
  • Demonstrate an understanding of basic economic concepts.
  • Explain the optimising behaviour of consumers and producers.
  • Interpret financial reports and apply basic financial techniques to marketing operations.
  • Propose a design for a marketing research project.

    Associated Assessment Criteria of Exit Level Outcome 3:
  • Collect data.
  • Analyse information.
  • Organise and store information.
  • Present information for informed decision-making.

    Associated Assessment Criteria of Exit Level Outcome 4:
  • Identify the different types of markets and the consumers in these markets.
  • Evaluate different pricing strategies.
  • Discuss the marketing communication mix.
  • Determine the marketing communication mix for a product or service.
  • Identify suitable distribution channels.
  • Make business decisions.

    Associated Assessment Criteria of Exit Level Outcome 5:
  • Discuss the term 'ethics'.
  • Identify and discuss core values.
  • Describe ethical issues identified within the field of management and marketing.

    Associated Assessment Criteria of Exit Level Outcome 6:
  • Analyse external and internal environment.
  • Analyse a case study and draw up a business plan.

    Associated Assessment Criteria of Exit Level Outcome 7:
  • Interpret legal issues around the following:
    > Law of contracts.
    > Sale.
    > Credit agreements.
    > Suretyship.
    > Trademarks.
    > Copyright.
    > Competition Act.
    > Consumer Act.

    Associated Assessment Criteria of Exit Level Outcome 8:
  • Explain concepts such as resource constraints and scarcity, opportunity cost, absolute advantage, comparative advantage as well as terms of trade.
  • Distinguish between different market forms.
  • Identify economic trends that can influence the business and marketing of a product or service.

    Associated Assessment Criteria of Exit Level Outcome 9:
  • Identify the different levels of management and discuss the decision-making taking place at different levels of management.
  • Identify the functions within an organisation.
  • Discuss the inter-relationship between the various functions of an organisation.

    Integrated Assessment:
    Both formative and summative forms of assessment will be used to determine competencies acquired through learning. Continuous assessments will be done by means of interim formative assessments and ending with a summative assessment at the end of the study period of each relevant module. The formative and summative assessments used will be in the form of assignments, case studies, projects and examinations and work integrated learning. 

  • INTERNATIONAL COMPARABILITY 
    The theoretical component of this qualification is consistent with that in respected international Bachelor's Degrees in marketing. The following are examples of these:

    Middlesex University in the United Kingdom (UK) offers a Bachelor of Arts in Marketing which is accredited by the UK Chartered Institute of Marketing (CIM). The qualification is of the same duration and deals with generic Marketing knowledge as well as international or global approaches to Marketing. It includes Branding which is not included in the current qualification.

    Dublin Business School in the United Kingdom offers a Bachelor of Business in Marketing which provides theoretical and practical knowledge of Contemporary, Sales and Strategic Marketing Management; Consumer Behaviour, Relationship Management and Business Management and marketing expertise in Tourism, Agricultural, Sports and International Marketing. The qualifying learner will be able to apply Marketing Management knowledge and solve current marketing related problems within the Business environment.

    The University of Sydney in Australia offers a Bachelor of Commerce in Management which emphasises the processes of planning, organising, leading and controlling the efforts of organisational members and using resources inside and outside the organisation to achieve set objectives. The Management major draws on subjects from a number of disciplines in the Business School and the School of Economics (Faculty of Arts and Social Sciences) and develops a sound understanding of managing the internal processes of organisations and the relationship between organisations and their environments.

    Conclusion:
    The Middlesex University qualification is comparable to the Marketing theoretical component which forms part of this qualification whilst the Dublin Business School and the University of Sydney's qualifications compare with the Management theoretical component in the current qualification. 

    ARTICULATION OPTIONS 
    This qualification is intended to provide learners with both horizontal and vertical articulation possibilities.

    Horizontally the qualification articulates with the following qualifications:
  • Bachelor of Business Administration: Marketing Management, at NQF Level 7.
  • Bachelor of Commerce: Marketing Management, at NQF Level 7.
  • Bachelor of Commerce: Management Science, at NQF Level 7.

    Vertically the qualification articulates with the following qualifications:
  • Bachelor of Commerce (Honours): Marketing Management, at NQF Level 8.
  • Bachelor of Commerce (Honours): Business Management, at NQF Level 8.
  • Bachelor of Commerce (Honours): Marketing, at NQF Level 8. 

  • MODERATION OPTIONS 
    All modules will be internally examined and externally moderated. Feedback from external moderators informs teaching and learning interactions. All other examination papers and scripts will be moderated by internal staff members and thereafter will be sent to an external moderator. 

    CRITERIA FOR THE REGISTRATION OF ASSESSORS 
    Assessors are required to have a minimum of a NQF Level 8 Qualification and at least three year's relevant experience in the industry and/or as an assessor. 

    NOTES 
    N/A 

    LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION: 
     
    NONE 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS QUALIFICATION: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. IMM Graduate School of Marketing (Auckland Park Campus) 



    All qualifications and part qualifications submitted for public comment, or registered on the National Qualifications Framework, are public property. Thus, the only payment that can be made for them is for service and reproduction: it is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.