SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Conduct a market analysis for a Micro-Finance institution 
SAQA US ID UNIT STANDARD TITLE
110032  Conduct a market analysis for a Micro-Finance institution 
ORIGINATOR
SGB Insurance and Investment 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Finance, Economics and Accounting 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 4  NQF Level 04  10 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
This Unit Standard is aimed at people who would like to enter the Micro-Finance sector or who already work in the sector and who need to understand the process of improving or expanding the product range of a Micro-Finance institution. It will also be useful in acquiring the skills to do client-specific market research and product development.

It provides an introduction to analysing and interpreting the characteristics of the target market and responding to the identified needs and requirements.

The qualifying learner is capable of understanding the profile of the market in which Micro-Finance services are delivered.

Once a person has completed this Unit Standard he/she will be able to:
  • Collect market information
  • Interpret and explain the characteristics of the target market
  • Assess the capability of Micro-Finance institutions to respond to the market demands of specific market segments 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    It is assumed that learners will be competent in:
  • Communication at NQF level 3
  • Mathematical Literacy at NQF level 3 

  • UNIT STANDARD RANGE 
  • All categories of micro-enterprise credit up to R50 000 will be included.
  • The Unit Standard applies in both rural and urban areas in South Africa.
  • Data collection refers to secondary information sources
  • Recommendations must cover matching identified market attributes with potential product attributes. 

  • Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Describe the methodology of market analysis 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1 Different methods of collecting information are described outlining the benefits of each method and the cost implications.
    2 Differences between quantitative and qualitative market research methodology are described in terms of their applications in different situations.
    3 The process of analysing collected information is described in terms of identifying market segments and the client profile.
    4 The importance of market analysis for the Micro-Finance institution is described in terms of competitiveness, positioning and targeting of products. 

    SPECIFIC OUTCOME 2 
    Collect market information 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1 One method of information collection is selected based on information required, sources of information and sample size
    2. Information is collected to identify the market of the Micro-Finance institution
    3 Information is analysed to obtain a profile of the market in terms of the general characteristics of the market including income and spending patterns
    4. Information is presented in a format, which clearly presents the profile of the market using diagrams and tables. 

    SPECIFIC OUTCOME 3 
    Interpret and explain the characteristics of the target market 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1 The analysed information is interpreted in the context of the situation, the client and different market segments are identified
    2 A typical profile of potential clients is presented for different market segments based on information collected and analysis conducted.
    3 The market potential is calculated for the identified client profile using income and expenditure pattern information 

    SPECIFIC OUTCOME 4 
    Assess capability of Micro-Finance ins. to respond to market demands of specific market segments 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1 Products are identified which are required by each market segment
    2 Critical activities and resources are identified which are required in the Micro-Finance institution to deliver products to these market segments.
    3 The Micro-Finance institution is assessed in terms of its ability to meet the requirements and deliver financial services to the specific market segments in terms of staff, financial position and systems.
    4 Differences and gaps are reported on and suggestions are made to address these. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
    1. Anyone assessing a learner against this Unit Standard must be registered as an assessor with the Bank ETQA or with a relevant ETQA that has a Memorandum of Understanding with the Bank ETQA.
    2. Moderators must be registered as assessors with the Bank ETQA or with a relevant ETQA that has a Memorandum of Understanding with the Bank ETQA.
    3. Any institution offering learning that will enable achievement of this Unit Standard or assessing this Unit Standard must be accredited as a provider with the Bank ETQA or with a relevant ETQA that has a Memorandum of Understanding with the Bank ETQA.
    4. Moderation of assessment will be overseen by the relevant ETQA according to the moderation guidelines in the relevant qualification and the agreed ETQA procedures.

    Anyone wishing to be assessed against this Unit Standard may apply to be assessed by any assessment agency registered with the Bank ETQA or with a relevant ETQA that has a Memorandum of Understanding with the Bank ETQA. 

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
  • Issues which influence income and spending patterns in urban and rural areas
  • Basic economic factors which influence people`s behaviours in terms of micro-credit
  • Report collation and presentation preparation. 

  • UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems using critical and creative thinking:
    When using accountancy skills to evaluate information 

    UNIT STANDARD CCFO ORGANISING 
    Self organisation and management:
  • When using structured methods for compiling financial statements and documents 

  • UNIT STANDARD CCFO COLLECTING 
    Collect, organise and evaluate information:
  • When using accountancy methods to analyse the information 

  • UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively using visual, mathematical and language skills both verbally and in writing:
  • When applying analytical abilities to interpret and present information. 

  • UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    N/A 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  23433   Further Education and Training Certificate: Micro Finance  Level 4  Level TBA: Pre-2009 was L4  Reregistered  2023-06-30  BANKSETA 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. AAR Trading and Projects (Pty) Ltd 
    2. Amandla Obunye Training Academy 
    3. Chartall Business College 
    4. Compuscan Academy 
    5. DC Dali Debt Counsellors 
    6. Felix Risk Training Consultants 
    7. Fungi Business Consulting (Pty) Ltd 
    8. ILUBALETHU PROJECTS 
    9. Jumpstart Your Career 
    10. K2020192300 (South Africa) (Pty) Ltd 
    11. LFS Learning Solutions (Pty) Ltd 
    12. MAT 007 (PTY) LTD 
    13. Ndiwatendi General Enterprise (PTY) Ltd 
    14. PTS College 
    15. Riaphathutshedza (PTY) LTD 
    16. RUDO CONSULTING cc 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.