SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Develop, implement and evaluate a marketing strategy for a new venture 
SAQA US ID UNIT STANDARD TITLE
114583  Develop, implement and evaluate a marketing strategy for a new venture 
ORIGINATOR
SGB Generic Management 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Generic Management 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular-Fundamental  Level 4  NQF Level 04 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
This Unit Standard is for those learners who need to develop and implement a marketing strategy for a new venture idea/opportunity. The marketing strategy will include the understanding of the marketing components product, promotion, place and price. The learner will be competent in compiling basic market research and interpreting the findings of relevant business research.

The qualifying learner will be able to:
  • Demonstrate knowledge of marketing concepts applicable to a new venture.
  • Analyse the product/service requirements of the target market of a new venture.
  • Demonstrate an understanding of the market research process and interpretation of research findings relevant to the new venture.
  • Develop a marketing plan for a new venture. 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Learners accessing this Unit Standard should be competent in Computer Literacy, Mathematical Literacy and Communications at NQF Level 3 or equivalent. 

    UNIT STANDARD RANGE 
  • An all rounded understanding of the marketing mix and resources available and their uses.
  • A broad understanding of marketing research. 

  • Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Demonstrate knowledge of marketing concepts applicable to a new venture operation. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The concepts product, price, place and promotion are defined in terms of the marketing mix. 

    ASSESSMENT CRITERION 2 
    Key marketing concepts are explained in terms of their implication for own venture. 

    ASSESSMENT CRITERION 3 
    Marketing media are compared in terms of their advantages and disadvantages for effective marketing of products and/or services of own venture. 

    ASSESSMENT CRITERION 4 
    The target market and positioning of own venture is identified and described accurately. 

    SPECIFIC OUTCOME 2 
    Analyse the product/service requirements of the target market of a new venture. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Sources of market information about similar products and/or services are identified with a view to identifying the needs of a specific target market. 

    ASSESSMENT CRITERION 2 
    Competition for the provision of products and/or services is identified in terms of the services, prices and promotions offered by the business venture. 

    ASSESSMENT CRITERION 3 
    External and environmental factors impacting on consumer or customer behaviour are assessed for impact on marketing decisions. 

    ASSESSMENT CRITERION 4 
    The competitive advantages and disadvantages of the product/service are assessed using a marketing analysis approach. 

    ASSESSMENT CRITERION 5 
    Changes to the product and/or service delivery are identified which would enhance the marketing of the new venture. 

    SPECIFIC OUTCOME 3 
    Demonstrate an understanding of the market research process. 
    OUTCOME NOTES 
    Demonstrate an understanding of the market research process and interpret the findings relevant to the new venture. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The different techniques and methodology used for market research are evaluated and one selected for a own business research. 

    ASSESSMENT CRITERION 2 
    A planned market research for own venture is designed to include all aspects of the marketing of products/services offered by the business venture. 

    ASSESSMENT CRITERION 3 
    Other studies and published data on the market are analysed in terms of own business. 

    ASSESSMENT CRITERION 4 
    Factual information is gathered and interpreted in terms of own business. 

    ASSESSMENT CRITERION 5 
    Recommendations for own venture are formulated using the factual information. 

    SPECIFIC OUTCOME 4 
    Develop and implement a marketing plan for a new venture. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    A marketing plan is developed to reflect research findings and recommendations for own venture. 

    ASSESSMENT CRITERION 2 
    The marketing plan is aligned to the business plan of own venture. 

    ASSESSMENT CRITERION 3 
    A cost effective mix of marketing methods are reflected in the plan. 

    ASSESSMENT CRITERION 4 
    The marketing plan, based on research, is implemented for own venture. 

    ASSESSMENT CRITERION 5 
    A process to monitor the marketing plan is designed to evaluate if the desired outcomes have been achieved. 

    SPECIFIC OUTCOME 5 
    Evaluate and modify the marketing plan. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The marketing plan is monitored for achieving the desired outcomes. 

    ASSESSMENT CRITERION 2 
    The positive, negative and interesting facts of the implementation of the plan are recognized and listed with a view to making the necessary amendments to the plan. 

    ASSESSMENT CRITERION 3 
    Possible modifications to the original plans are considered and tested. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • This Unit Standard will be assessed by an assessor and moderated by a moderator, registered with the relevant accredited ETQA responsible for the quality assurance of this Unit Standard.
  • Any institution offering learning that will enable achievement of this Unit Standard must be accredited as a provider through the appropriate quality assuring ETQA, or Learning Programme approval with an ETQA that has a Memorandum of Understanding with the quality assuring ETQA.
  • Verification (external moderation) of assessment and moderation by the provider, will be conducted by the relevant quality assuring ETQA according to the moderation guidelines in the relevant Qualification and the agreed ETQA policy and procedures.
  • An individual wishing to be assessed through RPL against this Unit Standard, may apply to an assessment agency or provider institution accredited by the relevant quality assuring ETQA, or by an ETQA that has a formal agreement/accreditation with the relevant quality assuring ETQA. 

  • UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
  • Marketing objectives includes selling products and/or services, attracting customers, developing and maintaining customer loyalty, maintaining image, providing information.
  • Marketing concepts include needs, demands, market, marketing mix, promotion, public relations, service and advertising.
  • Marketing media include radio, television, print media advertisements, print media editorials, brochures, telemarketing and public relations.
  • Research processes, methods and techniques, i.e. surveys, interviews, questionnaires.
  • External and environmental factors include cultural, social, economic, regulatory, technological, demographic and competitive.
  • Marketing recourses include people, time, capital and space.
  • Marketing includes marketing communications with sponsors and public relations. 

  • UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems pertaining to marketing a new venture. 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others utilising skills and abilities to ensure the best marketing strategy for the new venture. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, evaluate, organise and critically evaluate information pertaining to marketing. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively so that correct processes are followed and correct channels are utilised in marketing the new venture. 

    UNIT STANDARD CCFO SCIENCE 
    Use science and technology to communicate with customers in the marketing and research processes. 

    UNIT STANDARD CCFO DEMONSTRATING 
    Demonstrate an understanding of the world as a set of related systems and how it would impact on the marketing of the new venture. 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    N/A 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  23953   Further Education and Training Certificate: New Venture Creation (SMME)  Level 4  NQF Level 04  Passed the End Date -
    Status was "Reregistered" 
    2009-05-13  Was SERVICES until Last Date for Achievement 
    Core  20884   National Certificate: New Venture Creation (SMME)  Level 4  NQF Level 04  Passed the End Date -
    Status was "Registered" 
    2005-04-10   
    Elective  58761   Further Education and Training Certificate: Early Childhood Development  Level 4  NQF Level 04  Reregistered  2023-06-30  ETDP SETA 
    Elective  59097   Further Education and Training Certificate: Real Estate  Level 4  NQF Level 04  Reregistered  2023-06-30  SERVICES 
    Elective  58394   National Certificate: Film and Television Production  Level 5  Level TBA: Pre-2009 was L5  Reregistered  2023-06-30  MICTS 
    Elective  65050   National Certificate: Music  Level 5  Level TBA: Pre-2009 was L5  Reregistered  2023-06-30  CATHSSETA 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. 3 At Work Recruitment Agency 
    2. Abantu Sikhona Trading and Projects (Pvt) Ltd 
    3. ABM Real Estate and Auctioneers 
    4. ACADEMY FOR MASTER AGENTS 
    5. AFS Workshop 
    6. Aldes Training Academy 
    7. Amogelang Marketing and Training 
    8. APROPOS TRAINING AND CONSULTING PTY LTD 
    9. Aubrey Nyiko Business Enterprise cc 
    10. Avax Training & Development 
    11. Aviwe Business Development and 
    12. Bakone Itireleng Trading Enterprises 
    13. BATLAGAE ETD CONSULTANCY 
    14. BDCE 
    15. BDCE (Pty) Ltd 
    16. Beritam Projects and Training Solutions 
    17. BetterLife Training Academy 
    18. Big Fish 
    19. BLC Entertainment 
    20. Boitjhorisong Resource Centre 
    21. BOLAND COLLEGE 
    22. Brain Boosters Business Education (PTY) LTD 
    23. Brainwave Projects 1997 CC 
    24. BSSA 
    25. Business and Auction Academy 
    26. Centre for Creative Education/Iziko La Bantu Be Afrika NPC 
    27. College of Cape Town - Athlone Campus 
    28. Comfortable Tech 
    29. Compass Academy of Learning 
    30. CREATIVE ARTS COLLEGE 
    31. Custoda Trust 
    32. D M Management and Consulting 
    33. DEVELO CC 
    34. Digital Media Arts College 
    35. Dintshang Trading 
    36. Directflo 
    37. Dishome Consulting 
    38. DONALD INVESTMENTS AND PROJECTS PTY LTD 
    39. Early Inspiration 
    40. Early Learning Resource Unit (ELRU) 
    41. EASTCAPE MIDLANDS COLLEGE BUSINESS UNIT (Uitenhage) (WA) 
    42. EBENEZER TRAINING HOUSE FOR EARLY LEARNING 
    43. Edu Experts SA 
    44. Edu P Earl Education For Practitioners in Early Childhood Development (Pty) Ltd 
    45. EDU-Bless College 
    46. Edu-Build Institute 
    47. EDUTAK PRE-SCHOOL TRAINING AND DEVELOPMENT 
    48. Elgin Community College 
    49. Encore Real Estate 
    50. Enjo Consultants (Pty) Ltd 
    51. Environment and Language Education Trust 
    52. Epitome Villa (Pty)Ltd 
    53. Euro Blitz 
    54. Evers Xcellence Management Consulting 
    55. EYETHU NATIONAL COMPUTER COLLEGE PTY LTD 
    56. EZA Ekhaya ZA Pt y Ltd 
    57. Falcon Business Institute (Pty) Ltd 
    58. FALSE BAY TECHNICAL VOCATIONAL EDUCATION & TRAINING COLLEGE 
    59. FILM Mentorship & Training SA 
    60. Footprint Media academy Pty ltd 
    61. Frayintermedia Cc 
    62. FURNITURE WORLD TRAINING CENTRE 
    63. Future Performance Training and Development 
    64. Future-Teacher (Pty) Ltd 
    65. Gauteng Baobab Early Learning Training Programme 
    66. Global Star Trading 
    67. Gold Class Group 
    68. Goldfields TVET College 
    69. Grassroots Adult Education and Training Trust 
    70. Greenview Training and Development Skills Centre 
    71. GWALA TRAINING SERVICES 
    72. Heirs Training and Development 
    73. Highrise Business Academy 
    74. HOPE ACADEMIC AND SKILL CENTRE 
    75. HUGENOTE COLLEGE 
    76. HYDE PARK BUSINESS SCHOOL HPBS 
    77. I CARE RESOURCE CENTRE 
    78. ICM t/a Institute for Career Management 
    79. Igugu Training and Investments 
    80. Ikhwezi Management and Training Institute 
    81. Ikusasa Lothisha t/a ECD Training Provider 
    82. Institute of Professional Studies and Services 
    83. Isamon Vocational College of Excellence Pty Ltd 
    84. Isibani Skills Academy 
    85. Isibani Soluntu Development Trust 
    86. ISIKOLO School of Learning 
    87. IT Labs Consulting 
    88. Itireleng Bokamoso Trading Development Services and Associates 
    89. Jabulani Training & Development 
    90. Johannesburg Institute of Engi 
    91. Johnson'S Promotions 
    92. JOSHILA DESAI INSTITUTE 
    93. Josmap Training Institute 
    94. JUBILEE SKILLS ACADEMY 
    95. Katehong Early Learning Resourse Unit (KELRU ) 
    96. Kefen Property Group 
    97. Keletsong Community Training & Resource Centre 
    98. Kgang-Kgolo Consulting 
    99. KHANIMAMBA TRAINING AND RESOURCE CENTRE 
    100. Khanyisa Technical Institute 
    101. Khululeka Community Education Centre 
    102. Kids Academy 
    103. Kitso Bokamoso Training Solution 
    104. KITSO TRAINING AND DEVELOPMENT 
    105. Klein Karoo Resource Centre 
    106. Kululeko Consulting 
    107. Legacy Leap Skills Developmemt Institute (Pty) Ltd 
    108. Leronsa Trading Enterprise 
    109. LESEDI EDUCARE ASSOCIATION 
    110. LETHATSI 
    111. Li Lichule Trading cc 
    112. Lindobile Consulting and Trading 
    113. Loago Business Consulting 
    114. Lynne Hobbs cc 
    115. M28 Consulting and Training 
    116. MAITE BUSINESS CONSULTING AND TRAINING AGENCY 
    117. MASIKHULE EARLY CHILDHOOD DEVELOPMENT CENTRE 
    118. Mass Computer Training and Printers 
    119. MATHS CENTRE INCORPORATING SCIENCES 
    120. MBOWA COLLEGE PTY LTD 
    121. Mcanyi Group 
    122. Media Village Training 
    123. MENCHO BUSINESS DEV PTY LTD 
    124. MENTORNET (PTY) LTD 
    125. Meraki Property Solutions 
    126. Mochochonono Training Solutions cc 
    127. Motheo Training Institute Trust 
    128. Movietech Film and Television College 
    129. MTL Training and Projects 
    130. MUMA INVESTMENTS PTY LTD 
    131. N and C Civils 
    132. NATAL EARLY LEARNING RESOURCE UNIT TRUST 
    133. Ndoma Mathodi Trading Enterprise 
    134. Netgrow Training Solutions 
    135. Networx for Career Development 
    136. New Beginnings Training and Development Organisation 
    137. Next Step Academy (Pty) Ltd 
    138. Nkqubela Community Developers 
    139. Noni Community Development 
    140. Northern Cape Rural TVET College 
    141. Northern Cape Urban College: Kimberley Campus 
    142. Northlink College 
    143. Northshore Trading 19CC t/a Makakhaunye Training and Development Agency 
    144. NTATAISE TRUST 
    145. Ntevho-Ketso Training and Recruitement Consultancy cc 
    146. Ntsangalala Business Enterprise 
    147. NUEMANN VAN ROOYEN INC 
    148. Ogni Cosa Trading Enterprise 
    149. OL Afrika Media 
    150. ONKABETSE AND SIKO GROUP 
    151. OPELONG BUSINESS INSTITUTE (PT 
    152. Orbit FET College - Central Office 
    153. Peddie Development Centre 
    154. Peo Entle HIV Wellness Management and Youth Skills Development NPO 
    155. People Upliftments t/a POPUP Upliftment 
    156. Petra institute of Development (PTY) Ltd 
    157. PMA Holding (Pty) Ltd 
    158. PND Academy of Learning cc 
    159. Pracical Audio Solution 
    160. Pro-Ed Training 
    161. Prodigy Business Services 
    162. PROFESSIONAL CHILD CARE COLLEGE PTY LTD 
    163. Professional Development and Training Institute (Pty) Ltd 
    164. PropDirect 
    165. Prospect Plus 
    166. PRX SCHOOL TEST 
    167. Rampadise Education Training & Development Centre 
    168. Read Educational Trust 
    169. Realeboga Development Services 
    170. Regen Institute of Leadership and Management Education 
    171. REGIONAL EDUCARE COUNCIL 
    172. Retshetse Training Project 
    173. Rhodes University 
    174. Richfield Graduate Institute of Technology Pty Ltd 
    175. Right 4 u College 
    176. ROYAL HOMES REAL ESTATE ACADEMY PTY LTD 
    177. RRK Training 
    178. SA College of Technology (PTY) 
    179. Safe and Sound Learning Association 
    180. SANTS College 
    181. SARDONIX PROPERTIES AND INVESTMENTS 
    182. Seshni Consulting 
    183. SFM CONSULTANTS PTY LTD 
    184. Shirs Vision Compleadev 
    185. Sisazi Consulting 
    186. SITHUTHUKILE TRUST 
    187. Siyahluma Education Institute 
    188. Skills Development Professionals Pty Ltd 
    189. Sonani Training and Communications 
    190. South African Congress For Early Childhood Development 
    191. SOUTH AFRICAN CORPORATE TRAINI 
    192. South Cape Public FET College - George Campus 
    193. Southern African Youth Movement 
    194. Spotru Training Centre 
    195. SPS Consulting (Pty) Ltd 
    196. Star Choice Trading 407 (Pty) Ltd 
    197. Sustainability Institute Trust 
    198. T Mabuya & Associates (Pty) Ltd 
    199. Takatso Educare Training and Development Services 
    200. Takusani Group 
    201. Teachers Learning Centre (Pty) Ltd 
    202. Tembe Service Providers 
    203. Tendazwau Trading 8 (PTY) LTD 
    204. THABANGOFE LE JOY TRADING ENTERPRISE 
    205. Thabelanang t/a Thabelanang Trading Enterprise 
    206. The Camera Academy 
    207. The Iscariota Group (Pty) Ltd 
    208. THE MATTHEW GONIWE SCHOOL OF LEADERSHIP AND GOVERNANCE 
    209. The Port Elizabeth Early Learning Centre 
    210. Thembekile training consulting 
    211. Threshold Advance Training 
    212. Thubelihle Graduate Institute 
    213. THUKAKGALADI INTEGRATED DEVELOPMENT PROJECT 
    214. THUSANANG TRUST 
    215. Thuto Ya Setshaba Training Services (Pty) Ltd 
    216. Thuto-Botshabelo Training and Projects (Pty) Ltd 
    217. Tiakeni Training Centre 
    218. Timothy Lloyd Global Transformation Concepts 
    219. Tin Business Solutions 
    220. TMT Training Institute 
    221. TPN Training and Recruitment cc 
    222. Trainers without Borders 
    223. Training and Progression House 
    224. Training and Resources in Early Education (TREE) 
    225. TRAINING AT WORK PTY LTD 
    226. TSHEPANG EDUCARE TRUST 
    227. Ukwakhile Training 
    228. Uniko Development and Training Projects 
    229. UNIVERSAL COLLEGE OUTCOMES SA 
    230. URBANITE ENTERPRISES PTY LTD 
    231. Vala Nge Bhetshu Human Capital Development (Pty) Ltd 
    232. VEB CELE & Associates (Pty) Ltd 
    233. VRV SINGH ENTERPRISES LTD 
    234. Vuselela TVET College 
    235. VUTHLARI MARKETING CONSULTING 
    236. Waterberg TVET College 
    237. Winston Academy 
    238. World Wide Education Providers(Pty)Ltd 
    239. Woz'obona Early Childhood Community Service Group 
    240. Xoliswa Tini Training Academy 
    241. Yellow Media Learning Institute (Pty) Ltd 
    242. Youth Media Movement 
    243. ZA WIT (PTY) LTD 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.