SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Match new venture opportunity to market needs 
SAQA US ID UNIT STANDARD TITLE
119669  Match new venture opportunity to market needs 
ORIGINATOR
SGB Generic Management 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Generic Management 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular-Fundamental  Level 2  NQF Level 02 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
Learners working towards this standard will be learning towards the full qualification, or will be working within a SMME (Small, Medium, Micro Enterprise) environment, specialising in New Venture Ownership and Management, where the acquisition of competence against this standard will add value to one's job. This standard will also add value to entrepreneurs who are seeking to develop their entrepreneurial skills so that they can become more marketable for bigger contracts, including commercial and public sector contracts, for example the Department of Public Works programmes.

The qualifying learner is capable of:
  • Identifying and describing what marketing is in relation to new venture opportunities.
  • Conducting market research.
  • Identifying market segments in relation to own venture opportunity.
  • Incorporating market research into a marketing plan.
  • Exploring product/service life cycle. 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    All learners accessing this qualification must be in possession of a GETC or equivalent qualification. The learner must be competent in communication literacy at NQF level 1. 

    UNIT STANDARD RANGE 
    N/A 

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Identify and describe what marketing is in relation to new venture opportunities. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The concept of a market is described, including the four P's of marketing. 
    ASSESSMENT CRITERION RANGE 
    The four P's of marketing include Price, Promotion, Place and Product.
     

    ASSESSMENT CRITERION 2 
    A market is described in relation to supply, demand and pricing, utilising examples. 

    ASSESSMENT CRITERION 3 
    The importance of the value addition of a proposed business in relation is explained in relation to the market. 

    ASSESSMENT CRITERION 4 
    Factors that influence markets are explained in the context of proposed business venture. 
    ASSESSMENT CRITERION RANGE 
    Factors that influence markets include but are not limited to the South African economy, trends and developments within the particular new venture industrial context, competition, location, timing.
     

    ASSESSMENT CRITERION 5 
    Differentiations between product and service marketing are identified and explained with examples. 
    ASSESSMENT CRITERION RANGE 
    Market segmentation includes but is not limited to specific projects, geographical location, income brackets, age, gender, ethnic, community.
     

    ASSESSMENT CRITERION 6 
    The concept of market segmentation is explained with examples. 

    ASSESSMENT CRITERION 7 
    The concept of competition is explained in relation to the marketing function. 

    SPECIFIC OUTCOME 2 
    Conduct market research. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The importance of market research is explained in relation to proposed new venture. 

    ASSESSMENT CRITERION 2 
    Market research techniques are identified and explained in context of proposed new venture. 
    ASSESSMENT CRITERION RANGE 
    Market research techniques include but are not limited to formal and informal research including basic questionnaires, community research, intelligence gathering exercises.
     

    ASSESSMENT CRITERION 3 
    Market research tools are identified and utilised to determine viability of new venture. 

    ASSESSMENT CRITERION 4 
    Market research is conducted and factual information is gathered and interpreted in relation to own business. 

    ASSESSMENT CRITERION 5 
    Viability of new venture is determined according to market research findings. 

    SPECIFIC OUTCOME 3 
    Identify market segments in relation to own new venture opportunity. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Own product/service requirements are analysed in relation to the identified target market. 

    ASSESSMENT CRITERION 2 
    Customers are segmented according to business goals. 

    ASSESSMENT CRITERION 3 
    The competition to new venture opportunity is identified and analysed to determine the threats they may present. 

    ASSESSMENT CRITERION 4 
    The changes that may be required to increase competitiveness of new venture are identified and explained in accordance with competitor analysis and market research. 

    SPECIFIC OUTCOME 4 
    Incorporate market research into a marketing plan. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The elements of a marketing plan are outlined and described according to own business context. 

    ASSESSMENT CRITERION 2 
    New venture opportunity is analysed and marketing plan compiled in accordance with the Four P's of marketing. 

    ASSESSMENT CRITERION 3 
    Measurement tools to evaluate success of marketing plan are identified and included in plan. 

    ASSESSMENT CRITERION 4 
    Action goals are outlined and implemented, with timeframes. 

    ASSESSMENT CRITERION 5 
    Reasons and methods for evaluating and modifying marketing plan are explained and implemented in the context of market research results. 

    ASSESSMENT CRITERION 6 
    Marketing plan is integrated into business. 

    SPECIFIC OUTCOME 5 
    Explore product/service life cycle. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The concept of a product/service life cycle is explained with examples. 

    ASSESSMENT CRITERION 2 
    Growth opportunities for new venture are identified and explained with typical examples of how this can be achieved. 

    ASSESSMENT CRITERION 3 
    Trends and developments in relation to product/service are monitored and product/service life cycle is determined accordingly. 

    ASSESSMENT CRITERION 4 
    Plans are made to ensure that business venture is aligned to product/service life cycle. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • Any individual wishing to be assessed (including through RPL) against this unit standard may apply to an assessment agency, assessor or provider institution accredited by the relevant ETQA, or an ETQA that has a Memorandum of Understanding with the relevant ETQA.
  • Anyone assessing a learner against this unit standard must be registered as an assessor with the relevant ETQA, or an ETQA that has a Memorandum of Understanding with the relevant ETQA.
  • Any institution offering learning that will enable achievement of this unit standard or assessing this unit standard must be accredited as a provider with the relevant ETQA, or an ETQA that has a Memorandum of Understanding with the relevant ETQA.
  • Moderation of assessment will be conducted by the relevant ETQA at its discretion. 

  • UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    The learner must demonstrate an understanding of:
  • The principles and skills of marketing.
  • The product/service life cycle.
  • Basic principles and techniques for conducting market research.
  • The four P's of marketing as they relate to new ventures.
  • The basic principles for compiling a marketing plan and how this forms part of an overall business plan. 

  • UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems using critical and creative thinking processes to conduct market research, compile marketing plan and explore the product/service life cycle of a potential new venture. 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others as a member of a team, group, organisation or community to identify and compile a marketing plan based on community/industrial needs. 

    UNIT STANDARD CCFO ORGANISING 
    Organise and manage oneself and one's activities responsibly and effectively in order to gather data, compile and develop a marketing plan. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, analyse, organise and crtically evaluate marketing information in order to put a sound marketing plan together. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively using visual, mathematical and/or language in the modes of oral and/or written persuasion to compile marketing plan. 

    UNIT STANDARD CCFO SCIENCE 
    Use science and technology effectively and critically, showing responsibility to the environment and health of others in ensuring all marketing and product/service life cycle data is effectively incorporated into marketing plan. 

    UNIT STANDARD CCFO DEMONSTRATING 
    Demonstrate an understanding of the world as a set of interrelated systems by recognising that marketing problem-solving contexts do not exist in isolation. 

    UNIT STANDARD CCFO CONTRIBUTING 
    Participating as responsible citizens in the life of local, national and global communities by analysing all aspects of market segments in relation to own new venture opportunity. 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    Articulation possibilities:

    This unit standard will enable a learner to articulate to other qualifications in the generic management field, marketing field and financial services field. 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  49648   National Certificate: New Venture Creation (SMME)  Level 2  NQF Level 02  Reregistered  2023-06-30  SERVICES 
    Core  64909   National Certificate: Small Scale Mining  Level 2  NQF Level 02  Reregistered  2023-06-30  MQA 
    Elective  50584   General Education and Training Certificate: Clothing Manufacturing Processes  Level 1  NQF Level 01  Reregistered  2023-06-30  FPMSETA 
    Elective  58144   National Certificate: Music Industry Practice  Level 2  NQF Level 02  Reregistered  2023-06-30  CATHSSETA 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. 1 CLASSIE AFRICA 
    2. A Z Community Services 
    3. Advanced Assessments and Training (pty) ltd 
    4. African Apex Apparel (Pty) Ltd 
    5. AGB Finance 
    6. AL Development Services cc 
    7. Aldabri 106 (Pty) Ltd 
    8. Amagema Development Consultants cc 
    9. Amos / Kgaphamadi Community Organisation 
    10. Apparel Component Manufacturers Pty Ltd 
    11. Aranda Learnership College (Pty) Ltd 
    12. Aranda Textile Mills Pty Ltd 
    13. Arden School of Management (Pty) Ltd 
    14. Assured Vocational Skills Institute (Pty) Ltd 
    15. Avad Projects (Pty) Ltd 
    16. Ayasaphe Trading cc 
    17. Babina Tlou Trading and Projects 001 
    18. Bafikile Skills & Consulting Services (Pty) Ltd 
    19. Bakgoni Empowerment Centre (Pty) Ltd 
    20. Becoz Empire Multi-Choice and Trading Primary Co-operative Limited 
    21. Better beginning trading and projects pty ltd 
    22. Big Tree Group (Pty) Ltd 
    23. Bokamoso Competence (Pty) Ltd 
    24. Bonenhle Investments 
    25. Bosasa Youth Development Centres (Pty) Ltd 
    26. BRIGHT IDEA PROJECTS 447 PTY LTD T/A MIND -THE- GAP 
    27. Broadway Sky Trading 
    28. Btech 
    29. Bullet Proofing Technology Pty Ltd 
    30. Camblish Training Institute (Pty) Ltd 
    31. CANDYS UNLIMITED COLLECTION Pty Ltd 
    32. Cape Business & Engineering College (Pty) Ltd 
    33. Cape Town Workbased Learning Academy 
    34. Capricorn TVET College 
    35. Cebelihle (Pty) Ltd 
    36. Chamonix Consulting (Pty) Ltd 
    37. Changing Women 
    38. Chippa Training Academy (Pty) Ltd 
    39. Circleway College 
    40. CKWEI Clothing (Pty) Ltd 
    41. CRE8TION PROJECTS 6 (PTY) LTD 
    42. Cumlaude Institute (PTY) Ltd 
    43. Dinaka Business Management & Consulting 
    44. Dlabane Investment Holdings (Pty) Ltd 
    45. Dlamini The Siba PTY LTD 
    46. Do It Again Academy (Pty) Ltd 
    47. Dr M Investments 
    48. Dumolwakhe Academy (Pty) Ltd 
    49. Duzi-Corp 56 
    50. Eastcape Midlands Public FET College - Uitenhage (High Street)Campus 
    51. Ebotse Development and Training Centre 
    52. Eddels Shoes Pty Ltd 
    53. Ekurhuleni Artisans & Skills Training Centre (Pty) Ltd 
    54. Elimofo Trading& Projects 
    55. Ergonomic Construction and Managed Disability Projects 
    56. Esayidi FET College - Central Office 
    57. Esethu Manufacturing, Packaging, Printing & Design (Pty) Ltd 
    58. Eshet Chayil Concepts (Pty) Ltd 
    59. Eskilz College (Pty) Ltd 
    60. Faithworks Development Consultants (Pty) Ltd 
    61. Fezile Fashion Skills Academy (Pty) Ltd 
    62. Flavious Mareka TVET College 
    63. Forthwawe Business Centre 
    64. Fundakahle Multi-Purpose Co-operative Limited 
    65. Fundani School of Thought (pty) Ltd 
    66. Furniture World Training Centre 
    67. Future Discovery Training Academy CC 
    68. Future Dynamics Learning 
    69. Gauteng City College 
    70. Gia Development Trades 
    71. Glicam Trading Enterprise 
    72. GNBR Solutions (Pty) Ltd 
    73. Goodwill Institute of Technology 
    74. Grandstar Projects 
    75. Green Earth Training & Development (Pty) Ltd 
    76. Green Enviro & Projects (Pty)Ltd 
    77. HHO Enterprise 
    78. HLUVUKA TRAINING AND CONSULTING 
    79. Honey Cube Projects & Services (Pty) Ltd 
    80. Hoseah Training and Manufacturing NPC 
    81. Hybrid Dynamics 
    82. I Care Resource Centre 
    83. IALE School of Advance Learning and Education (Pty) Ltd 
    84. Ikamvelihle Youth Development (Pty) Ltd 
    85. Imbewu Development Institute (Pty) Ltd 
    86. Impela Trading cc 
    87. In Time Industrial (Pty) Ltd 
    88. Inkwenkwezi Private Community College & Skills Development 
    89. INTERMASIKO CC 
    90. Intuthuko Yesizwe Community Organisation 
    91. Inyapa Vhusiku Consulting Pty Ltd 
    92. Inyathi Visions 
    93. IQ Skills Academy (PTY) LTD. 
    94. Ithemba Lomphakathi Community Organisation 
    95. Ithuteng Learning Academy & Projects (Pty) Ltd 
    96. Ivulandlela (Pty) Ltd 
    97. Izintombizekhethelo (Pty) Ltd 
    98. Jeppe College of Commerce and Computer Studies 
    99. Jumpstart Training Institute (Pty) Ltd 
    100. kagisho Business Concepts (Pty) Ltd 
    101. Kelmik Training Centre (Pty) Ltd 
    102. Khosi JS Designs (Pty) Ltd 
    103. Kingdom Varsity College (Pty) Ltd 
    104. Knoop Academy NPC 
    105. Kotton Wear (Pty) Ltd 
    106. Kusabelele Investments 
    107. KWEM Management Solutions 
    108. La Gratitude Academy 
    109. Lembede Investment Holdings (Pty) Ltd 
    110. Letaba TVET College 
    111. LFS DESIGNS 
    112. Lisakhanya Skills Development Consultants (Pty) Ltd 
    113. LLSM (Pty) Ltd 
    114. Longata Consultant 
    115. Lucky Neo (Pty) Ltd 
    116. Lwaziphezinhle (Pty) Ltd 
    117. Maab Training Management ( Pty) Ltd 
    118. Maboko Skill Development & Projects 
    119. Majuba TVET College 
    120. Makhendama Legacy (Pty) Ltd 
    121. Maluti TVET College 
    122. Mandys Sewing School (PTY) Ltd 
    123. Master Patterns by Rona 
    124. Matatiele Fashion Design Academy (Pty) Ltd 
    125. Mavco Engineering (Pty) Ltd 
    126. Maxlen Holdings (Pty) Ltd 
    127. Mberwana Trading Enterprise 
    128. Meals on Wheels Community Services - South Africa 
    129. Media Works 
    130. Melenial Media (Pty) Ltd 
    131. Mgadaveni Training Projects (Pty) Ltd 
    132. MICROMATICA 384 (PTY) LTD 
    133. Mlasimbi Catering Primary Co-operative Limited 
    134. MMBG Trading & Consulting 
    135. Mnambithi TVET College 
    136. Modiehi Consulting & Projects (Pty) Ltd 
    137. Motheo FET College - Central Office 
    138. Mphahle Consultancy (Pty) Ltd 
    139. Mthashana TVET College 
    140. Mugazi Consultancy cc 
    141. Mukwevho Training and Development 
    142. NDIMASE TRADING 
    143. Ndwamato Training Solutions (Pty) Ltd 
    144. NELLY-SGUEEJE TRADING 
    145. New Business Initiative Management Consultancy 
    146. Ngaphakathi Investments 
    147. Ngcebo Consulting (Pty) Ltd 
    148. Nguni Shades SA School of Fashion 
    149. Nhlanzi Investments (Pty) Ltd 
    150. NokushoM Consultancy & Trading (Pty) Ltd 
    151. Nolwazi Dev Centre (Pty) Ltd 
    152. Nomzumbe Trading & Projects (Pty) Ltd 
    153. Nosino Projects (Pty) Ltd 
    154. Nqothu Projects (PTY) LTD 
    155. Nteko Investments 
    156. Ntuthuko Projects & Services 
    157. Nurture-Nature Resources (Pty) Ltd 
    158. Nurtured Minds Trading (Pty) Ltd 
    159. One World Clothing (Pty) Ltd 
    160. Optimum Capacity (Pty) Ltd 
    161. OTP 
    162. Oyama Kulwazi Training & Consulting (Pty) Ltd 
    163. Pectosource (Pty) Ltd 
    164. Penny Lane Fashion School (Pty) Ltd 
    165. Pesac Professional Training (Pty) Ltd 
    166. Phala Projects cc 
    167. Phetho Concepts (Pty) Ltd 
    168. Phumazeth Training Academy (Pty) Ltd 
    169. Pinus Tech Technologies Trading and Projects 
    170. Positive Thinking Consultants CC 
    171. Practice Makes Perfect Training Centre 
    172. Premier Agric (Pty) Ltd 
    173. Prempie Business Solutions (Pty) Ltd 
    174. Prispiri (Pty) Ltd 
    175. Professional Training Institute (Pty) Ltd 
    176. Qualfurn Training & Projects 
    177. Rally Business Consulting PTY LTD 
    178. Re Tshepeng Holdings 
    179. RUBICON COMMUNICATIONS 
    180. Safe Heavens Properties (Pty) Ltd 
    181. Samkeliso Craft NPC 
    182. Sarva Dharma Ashram 
    183. Seacrest Investments 156 (Pty) Ltd 
    184. Sedibeng TVET College 
    185. Sefudi Business Solutions 
    186. Sekhukhune FET College - Central Office 
    187. Sew Africa Training Centre 
    188. SEWAFRICA Marketing (Pty) Ltd 
    189. Sibonguthando Projects And Services Cc 
    190. SIGNA ACADEMY PTY LTD 
    191. Silalele Consultants (Pty) Ltd 
    192. Silungokuhle (Pty) Ltd 
    193. Sinovuyolethu Trading (Pty) Ltd 
    194. Sisiziwe Training Centre Co-operative 
    195. SKILL TECH SOLUTIONS PTY LTD 
    196. Souls 4 Life Trading (Pty) Ltd 
    197. South Africa Advanced Skills Institute (Pty) Ltd 
    198. South African Advanced Skills Institute 
    199. SPLS Consultants (Pty) Ltd 
    200. SW Skills Wise (Pty) Ltd 
    201. T Mdlatu Trading Enterprise cc 
    202. Talent for Sewing 
    203. TBL Empowerment Hub 
    204. Tebkhan Investments (Pty) Ltd 
    205. ThabileTrade 1054 cc 
    206. THANDEKA VOCATIONAL EDUCATION TRUST (PTY) LTD 
    207. The Brokers Learning Centre 
    208. The Finishing College (Pty) Ltd 
    209. The Institute of Fashion and Garment Technology (Pty) Ltd 
    210. The New Look 
    211. THE SKILLS DEVELOPMENT CORPORATION PRIVATE PTY LTD 
    212. Thitha Training and Development Services 
    213. Thuto Mfundo Adult Education Centre 
    214. Thuto Skills Development 
    215. TIBZA Consulting (Pty) Ltd 
    216. Tidlobi Developmental Activities NPC 
    217. Tlhole Foundation (PTY) LTD 
    218. Trade Call Investments Apparel (Pty) LTD 
    219. Trade Call Investments Apparel (Pty) Ltd (Mobeni) 
    220. Training Force (Pty) Ltd (Durban) (TP) 
    221. True Reflections Training and Development (Pty) Ltd 
    222. True Ruby Trading 1021 cc 
    223. TRY EASY ELECTRICAL SOLUTIONS 
    224. Tshwane North College 
    225. U AND G TRAINING (PTY) LTD 
    226. Ubucubu Home Industries 
    227. Ubuhle Bengcebo 
    228. Udumo Services & Projects 
    229. Umbuso Training Services 
    230. Umfolozi FET College 
    231. Umfolozi TVET College (Richards Bay) 
    232. Umlozi Skills Centre (Pty) Ltd 
    233. Umnotho We Afrika Foundation NPC 
    234. Umtha Developments 
    235. Umunotho Wealth Management Pty Ltd 
    236. Uphiwekonke Holdings (Pty) Ltd 
    237. Uyabusisa Arts and Development Pty Ltd 
    238. Valotech 274 (Pty) Ltd 
    239. Value Added Reward (Pty) Ltd 
    240. Value at Hand (Pty) Ltd 
    241. VEB CELE & Associates (Pty) Ltd 
    242. Veerosh Clothing (Pty) Ltd 
    243. Verge (Pty) Ltd 
    244. Vhembe TVET College 
    245. Vijay Bhagwan Consultancy and Solutions cc 
    246. VINE APPAREL (PTY)LTD 
    247. VMMK Capital Investment (Pty) Ltd 
    248. VPK BUSINESS VENTURE C C 
    249. Vuliqgondo Research & Manufacturing Centre 
    250. Vuthlari Marketing Consulting (Pty) Ltd 
    251. Warona Owethu Projects (Pty) Ltd 
    252. Wattville Community Learning College 
    253. Wilratty Consultants (Pty) Ltd 
    254. Womens Leadership & Empowerment Initiative 
    255. World Pace Development & Training Institute (Pty) Ltd 
    256. Xhamela Development Services 
    257. Yahweh Shammah Socio-Economic Development 
    258. Yenza Umehluko/ Make a Difference 
    259. Youth for Survival NPO 
    260. ZA GEAR 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.