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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE: 

Apply technical knowledge and insight into the sales and marketing of participatory interest in collective investment schemes 
SAQA US ID UNIT STANDARD TITLE
14528  Apply technical knowledge and insight into the sales and marketing of participatory interest in collective investment schemes 
ORIGINATOR
SGB Financial Services 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Finance, Economics and Accounting 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 5  Level TBA: Pre-2009 was L5  4 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Passed the End Date -
Status was "Registered" 		 2003-08-13  2006-08-13  SAQA 0249/03 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2007-08-13   2010-08-13  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard is replaced by: 
US ID Unit Standard Title Pre-2009 NQF Level NQF Level Credits Replacement Status
242560  Apply technical knowledge and insight into the sales and marketing of participatory interest in collective investment scheme portfolios  Level 5  Level TBA: Pre-2009 was L5  4   

PURPOSE OF THE UNIT STANDARD 
This Unit Standard is intended for learners who are marketing managers, sales people, marketing consultants of Management Companies, product developers, wealth managers, financial planners and financial advisors.

The qualifying learner is capable of:
  • Researching market needs in order to understand the target market.
  • Applying knowledge of collective investment scheme products to position a specific product to meet an identified need.
  • Demonstrating insight into the regulatory parameters that apply to the sales and marketing of collective investment schemes.
  • Analysing a distribution channel to determine whether it is appropriate for a specific product.
  • Explaining the methods that can be used to market collective investment scheme products.
  • Explaining the market support required by clients of collective investment scheme products. 
    		•

    LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    There is open access to this Unit Standard. Learners should be competent in Communication and Mathematical and Financial Literacy at NQF Level 4. 

    UNIT STANDARD RANGE 
  • Segmentation criteria include, but are not limited to, demographics, lifestyle, income geographics, religious convictions and risk profile.
  • Best fit includes but is not limited to, product, tax, legal, risk profile, costs and type.
  • Legislation includes, but is not limited to CIS, FAIS, FICA.
  • Codes include, but are not limited to the code of advertising, code of ethics of AUT and/or other relevant professional bodies.
  • Direct marketing includes, but is not limited to telephone, presentation, letters, brochures and face-to-face contact with client. 
    		•

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Research market needs in order to understand the target market. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    1. The concept of market segmentation is explained with examples. 

    ASSESSMENT CRITERION 2 
    2. The market is segmented using selected criteria and an indication is given of why the criteria are appropriate. 

    ASSESSMENT CRITERION 3 
    3. A segment is selected as a potential target market and reasons are given to substantiate the choice. 

    ASSESSMENT CRITERION 4 
    4. A selected segment is researched to determine market needs. 

    SPECIFIC OUTCOME 2 
    Apply knowledge of collective investment scheme products. 
    OUTCOME NOTES 
    Apply knowledge of collective investment scheme products to position a specific product to meet an identified need. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    1. Collective investment scheme products are analysed and compared to determine three products that are potentially appropriate to the selected target market. 

    ASSESSMENT CRITERION 2 
    2. A specific collective investment scheme product is selected for best fit in the target market and the choice is substantiated in terms of how it meets the target market's needs. 

    SPECIFIC OUTCOME 3 
    Demonstrate insight into the regulatory parameters. 
    OUTCOME NOTES 
    Demonstrate insight into the regulatory parameters that apply to the sales and marketing of collective investment schemes. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    1. Legislation that impacts on the sales and marketing of collective investment schemes is named and an indication is given of the impact of each Act. 

    ASSESSMENT CRITERION 2 
    2. Industry standards and professional codes that impact on the sales and marketing of collective investment schemes are named and an indication is given of the consequences of non-compliance. 

    SPECIFIC OUTCOME 4 
    Analyse a distribution channel to determine whether it is appropriate for a specific product. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    1. The distribution channels available for the sales and marketing of collective investment schemes are named with examples. 

    ASSESSMENT CRITERION 2 
    2. Three possible distribution channels are selected and analysed and the most suitable channel is selected and justified for a specific market. 

    SPECIFIC OUTCOME 5 
    Explain methods that can be used to market collective investment scheme products. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    1. The role of education in the marketing of collective investment scheme products is explained and an indication is given of the advantages and disadvantages of a good education strategy. 

    ASSESSMENT CRITERION 2 
    2. An indication is given of the consequences of non-compliance in disclosing, informing and educating. 

    ASSESSMENT CRITERION 3 
    3. The role of advertising in marketing a collective investment scheme is explained and an indication is given of when it is appropriate to advertise a product. 

    ASSESSMENT CRITERION 4 
    4. Direct marketing as a method of marketing collective investment schemes is explained and an indication is given of when direct marketing is appropriate to the target market. 

    ASSESSMENT CRITERION 5 
    5. Marketing techniques are assessed for effectiveness for the target market and compliance. 

    ASSESSMENT CRITERION 6 
    6. A marketing method appropriate to a specific target market is selected for a selected collective investment scheme product. 

    SPECIFIC OUTCOME 6 
    Explain the market support required by clients of collective investment scheme products. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    1. The kind of support a client of collective investment schemes require is surveyed and an indication is given of the type and level of support required to meet the needs of a specific target market. 

    ASSESSMENT CRITERION 2 
    2. The structure needed to support clients of collective investment scheme products is described in terms of sales support and client service. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
    This Unit Standard will be internally assessed by the provider and moderated by a moderator registered by INSQA or a relevant accredited ETQA. The mechanisms and requirements for moderation are contained in the document obtainable from INSQA (INSQA framework for assessment and moderation). 

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    N/A 

    UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    The learner is able to identify and solve problems in which responses show that responsible decisions using critical thinking have been made in indicating suitable distribution channels and selecting a collective investment scheme product for a target market. 

    UNIT STANDARD CCFO COLLECTING 
    The learner is able to collect, organise and critically evaluate information in surveying the needs of a market segment. 

    UNIT STANDARD CCFO COMMUNICATING 
    The learner is able to communicate effectively in explaining the market support required by clients and methods that can be used to market collective investment schemes. 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    UNIT STANDARD NOTES 
    This unit standard has been replaced by unit standard 242560, which is " Apply technical knowledge and insight into the sales and marketing of participatory interest in collective investment schemes portfolios", Level 5, 4 Credits. 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Elective  23973   National Certificate: Financial Services: Wealth Management  Level 5  Level TBA: Pre-2009 was L5  Passed the End Date -
    Status was "Registered"     		 2006-08-13  Was INSETA until Last Date for Achievement 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 


    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.