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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Conceptualise and maintain the marketing, selling and leasing of leisure properties 
SAQA US ID UNIT STANDARD TITLE
15196  Conceptualise and maintain the marketing, selling and leasing of leisure properties 
ORIGINATOR
SGB Real Estate 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 11 - Services Cleaning, Domestic, Hiring, Property and Rescue Services 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 6  Level TBA: Pre-2009 was L6  17 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
This unit standard forms part of the qualification, National Certificate in Real Estate, registered at Level 6 on the National Qualifications Framework. Learners working towards this standard will be learning towards the full qualification, or will be working within a Property Environment, specialising in Estate Agency Sales or Rental, where the acquisition of competence against this standard will add value to their understanding of the sector and functioning in the workplace. This standard will also add value to learners who are starting or working in their own Property and / or Real Estate business.

The purpose of this standard is for learners to develop the broad perspective of marketing, selling and leasing of leisure properties, in which relevant organisation strategies and policies are reviewed and evaluated systematically, against performance objectives and required outcomes.

The qualifying learner is capable of:
  • Planning, developing and executing marketing, sales and leasing strategies for leisure property
  • Evaluating and approving marketing sales and leasing strategies for leisure property
  • Evaluating, coordinating and controlling marketing, sales and leasing activities for leisure property
  • Evaluating implementation of work plans and methods against objectives and required outcomes. 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Learners accessing this qualification will have demonstrated competence in the standards towards a National Certificate - Real Estate Practice at NQF Level 5 or equivalent, in particular the level 5 unit standard `Manage the marketing, selling and leasing of leisure properties`. 

    UNIT STANDARD RANGE 
  • Legislation including alienation of Land Act, Matrimonial Property Act, Sectional Title Act, Share Block Act, Estate Agents Act, Rent Control Act, Share Blocks Control Act, Upgrading of Land Tenure Rights Act, Housing Development Schemes for Retired Persons Act.
  • Statutory requirements including Estate Agents Board, South African Property Owners Association, Institute of Property Practitioners of SA, Institute of Estate Agents of SA, South African Council for Valuers.
  • Marketing, sales and leasing results including sales analysis, marketing cost analysis, product & pricing analysis, expense analysis.
  • Marketing, sales and leasing operations including market intelligence, product planning, pricing, sales strategy, advertising, sales promotion, show houses, public relations and forward planning. 

  • Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Plan, develop and execute marketing, sales and leasing strategies for leisure property. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Organisational or corporate mission and vision statements are analysed and their implications on the marketing & sales functions are established. 

    ASSESSMENT CRITERION 2 
    2. Market and organisational factors are assessed and their impact upon marketing, sales and leasing policy is defined. 

    ASSESSMENT CRITERION 3 
    3. Marketing, sales and lease policies are established and measurable objectives developed. 

    ASSESSMENT CRITERION 4 
    4. Cultural factors are addressed and incorporated into strategies and objectives. 

    ASSESSMENT CRITERION 5 
    5. Resources are allocated for the implementation of plans and strategies. 

    ASSESSMENT CRITERION 6 
    6. Strategies are provided for the monitoring of plans and activities and the analysis of marketing results against objectives. 

    SPECIFIC OUTCOME 2 
    Evaluate and approve marketing sales and leasing strategies for leisure property. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Strategies are reviewed against organisational and marketing objectives. 

    ASSESSMENT CRITERION 2 
    2. Performance measures and monitoring mechanisms are established. 

    ASSESSMENT CRITERION 3 
    3. Review and modification provisions are incorporated into marketing, sales and leasing strategies. 

    ASSESSMENT CRITERION 4 
    4. Provision is made for periodic reviews of organisational philosophy, policy, objectives, strategies and results. 

    ASSESSMENT CRITERION 5 
    5. Code of Conduct issues are monitored and evaluated. 

    SPECIFIC OUTCOME 3 
    Evaluate, coordinate and control marketing, sales and leasing activities for leisure property 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Marketing, sales and leasing results are analysed and evaluated. 

    ASSESSMENT CRITERION 2 
    2. Budgets are monitored and maintained for marketing, sales and leasing revenues and costs. 

    ASSESSMENT CRITERION 3 
    3. Marketing, sales and leasing operations are reviewed to ensure effective utilisation of resources and achievement of objectives. 

    ASSESSMENT CRITERION 4 
    4. Activity reports are produced that indicate progress towards attainment of agreed objectives. 

    ASSESSMENT CRITERION 5 
    5. Marketing, sales and leasing activities are monitored to ensure that efforts are directed towards market areas of greatest potential. 

    ASSESSMENT CRITERION 6 
    6. Promotional programmes are monitored and managed. 

    ASSESSMENT CRITERION 7 
    7. Contracts are established with external groups to foster marketing, sales and leasing operations for leisure property. 

    SPECIFIC OUTCOME 4 
    Evaluate implementation of work plans and methods against objectives and required outcomes. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Evaluating implementation of work plans and methods against objectives and required outcomes. 

    ASSESSMENT CRITERION 2 
    2. Implemented work plans and methods are evaluated against objectives and current status is determined and recorded in required format. 

    ASSESSMENT CRITERION 3 
    3. Opportunities for improvement are identified and assessed for feasibility in consultation with appropriate individuals and changes are implemented. 

    ASSESSMENT CRITERION 4 
    4. Evaluation method used, provide the required information to evaluate implemented plans and work methods and identify opportunities for improvement. 

    ASSESSMENT CRITERION 5 
    5. Evaluation results are communicated in accordance with organisational requirements and procedures. 

    ASSESSMENT CRITERION 6 
    6. Changes to plans and activities are made in the required format and within agreed time frames. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
    Providers will be accredited against this unit standard and assessors registered by the relevant Education Quality Assurance Body (ETQA). 

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
  • A broad understanding of organisations mission and vision statements.
  • A comprehensive understanding of methods and techniques for strategic planning.
  • An all rounded understanding of methods, techniques and principles for making presentations. 

  • UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
  • Identify and solve problems to arrive at the most suitable plans and strategies for marketing, selling and leasing property. 

  • UNIT STANDARD CCFO WORKING 
  • Work effectively with others in order to ensure that promotion, sales, advertising and marketing campaigns are successfully implemented. 

  • UNIT STANDARD CCFO ORGANISING 
  • Organise oneself and one`s activities to meet objectives and deadlines in respect of all aspects of marketing management. 

  • UNIT STANDARD CCFO COLLECTING 
  • Collect, evaluate, organise and critically evaluate information related to the market in which one is operating and for the measurement of performance. 

  • UNIT STANDARD CCFO COMMUNICATING 
  • Communicate effectively to ensure that the business at all times has a visible public profile. 

  • UNIT STANDARD CCFO SCIENCE 
  • Use science and technology effectively to optimise possibilities of electronic media and the monitoring of results. 

  • UNIT STANDARD CCFO DEMONSTRATING 
  • Understand the world as a set of related systems where marketing, sales and leasing strategies will be dependent on economic and other trends in the market. 

  • UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    N/A 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Elective  24453   National Certificate: Real Estate  Level 6  Level TBA: Pre-2009 was L6  Reregistered  2023-06-30  SERVICES 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.