SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE: 

Recommend resources for advertising assignments 
SAQA US ID UNIT STANDARD TITLE
244616  Recommend resources for advertising assignments 
ORIGINATOR
SGB Marketing 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Marketing 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 5  Level TBA: Pre-2009 was L5  15 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Passed the End Date -
Status was "Reregistered" 		 2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2026-06-30   2029-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
The purpose of the learning is to ensure that resources are allocated effectively for advertising assignments. Credited learners know who does what well, know how much time and money is needed to complete specific tasks, and understand the importance of networking and building personal networks/contacts. They understand the requirements of different jobs for resources, especially time, and can maximise the application of human resources effectively depending on job requirements and contexts. They are able to communicate resource information, understand the role of technology, and understand cost/benefit ratios.

Resource allocation is a generic competence required in all sectors. By improving competence in this area, advertising resources will not be wasted and effective, quality products will be produced when the best resources are allocated based on job and business requirements. The advertising industry will further benefit from improved profitability.

Credited learners are capable of:
  • Comparing resource requirements with available resources for specific assignments.
  • Recommending resources for specific assignments.
  • Developing resource networks for individual and organisational goals.
  • Presenting recommendations regarding resource allocation. 
    		•

    LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    The credits and level assigned to this unit standard is based on the assumption that learners have already attained the following competencies:
  • Communication and language at NQF Level 4.
  • Mathematic literacy at NQF Level 4.
  • Demonstrate an understanding of advertising production at NQF Level 5.
  • Develop advertising activity specifications at NQF Level 5. 
    		•

    UNIT STANDARD RANGE 
    At this level learners are not required to make final decisions regarding and appoint (especially external) resources. They are required to determine the exact resource allocation requirements, and to recommend possible resources based on their analysis of resource requirements and the available resources.

    Additional range statements are provided with specific outcomes and assessment criteria where relevant. 

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Compare resource requirements with available resources for specific assignments. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    All resource requirements and available resources are correctly identified. 

    ASSESSMENT CRITERION 2 
    Available resources are assessed in terms of their value for specific assignments. 
    ASSESSMENT CRITERION RANGE 
    Value can include expertise, cost, service level, etc.
     

    ASSESSMENT CRITERION 3 
    Identified resource requirements address all assignment needs, and needs are estimated accurately. 

    ASSESSMENT CRITERION 4 
    Gaps between resource requirements and available resources are described accurately. 

    ASSESSMENT CRITERION 5 
    Strategies for resourcing are practical, relevant and achievable. 

    ASSESSMENT CRITERION 6 
    Conditions, procedures, costs and information required to access resources are investigated to determine whether or not they are feasible in the context of specific assignments. 

    ASSESSMENT CRITERION 7 
    Deadlines are adhered to. 

    SPECIFIC OUTCOME 2 
    Recommend resources for specific assignments. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    Resourcing strategy and plans add value to the vision of specific organisations and assignments and ensure quality of outputs. 

    ASSESSMENT CRITERION 2 
    Information provided regarding costs, benefits, possible contingencies and contingency plans is accurate and adequate for decision-making. 

    ASSESSMENT CRITERION 3 
    Potential performance of resources is evaluated against stated business objectives. 

    ASSESSMENT CRITERION 4 
    Recommended resources are appropriate for specific organisations and assignments, and costing, scheduling, prioritisation and allocation support achievement of stated objectives. 

    ASSESSMENT CRITERION 5 
    Legal and ethical requirements, and organisational policies and procedures are adhered to. 
    ASSESSMENT CRITERION RANGE 
    Ethical requirements include fairness, consistency and alignment with competence and capabilities.
     

    SPECIFIC OUTCOME 3 
    Develop resource networks for individual and organisational goals. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    Criteria and objectives for networking and contact development are clear, and relevant for specific individual and organisational goals. 

    ASSESSMENT CRITERION 2 
    Information about networking opportunities and contacts is obtained using effective methods and techniques that adhere to agreed ethical and organisational requirements. 

    ASSESSMENT CRITERION 3 
    Information about networking activities and contacts is accurate and up to date. 

    ASSESSMENT CRITERION 4 
    Information about networking activities and contacts is accessible and stored securely according to organisation policy and procedure requirements. 

    ASSESSMENT CRITERION 5 
    Information about networking activities and contacts is categorised in terms of an agreed classification method. 

    ASSESSMENT CRITERION 6 
    Networks and contacts are developed using fit-for-purpose methods and techniques, and agreed networking and communication requirements and formats are adhered to. 

    ASSESSMENT CRITERION 7 
    Legal and ethical requirements are adhered to. 

    SPECIFIC OUTCOME 4 
    Present recommendations regarding resource allocation. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    Relevant documentation is prepared for accessing all recommended resources according to required organisation procedures. 

    ASSESSMENT CRITERION 2 
    Information included in recommendations is relevant for specified audiences and is presentable in different contexts. 

    ASSESSMENT CRITERION 3 
    Presentation methods and formats are selected based on specified context and organisational requirements. 

    ASSESSMENT CRITERION 4 
    Presentations are made within specified time frames. 

    ASSESSMENT CRITERION 5 
    Motivations, supporting documentation and information are accurate, current and valid in terms of specific assignment requirements. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • Assessment of learner achievements takes place at providers accredited by a relevant ETQA (RSA, 1998b) for the provision of programs that result in the outcomes specified for this unit standard.
  • Anyone assessing a learner against this unit standard must be registered as an assessor with a relevant ETQA.
  • Any institution offering learning that will enable achievement of this unit standard must be accredited as a provider with a relevant ETQA.
  • The relevant ETQA according to the moderation guidelines and the agreed ETQA procedures will oversee moderation of assessment and is responsible for moderation of learner achievements of learners who meet the requirements of this unit standard. 
    		•

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    Credited learners understand and can explain:
  • Valuing resources, and cost/benefit ratios.
  • Resource planning, scheduling and allocation.
  • Conditions, procedures, costs and information required to access resources.
  • Contingencies and contingency planning.
  • Legal and ethical requirements, and organisational policies and procedures.
  • Criteria and objectives for networking and contact development.
  • Networking methods and techniques.
  • Information storage and classification methods.
  • Presentation methods and formats. 
    		•

    UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems where responses to problems show that such critical and creative thinking has been used to make responsible decisions when strategies for resourcing are practical, relevant and achievable, resourcing strategy and plans add value to the vision of specific organisations and assignments and ensure quality of outputs, and information provided regarding costs, benefits, possible contingencies and contingency plans is adequate for decision-making, and costing, scheduling, prioritisation and allocation support achievement of stated objectives. 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others as a member of a team, group, organisation or community when agreed networking and communication requirements and formats are adhere to. 

    UNIT STANDARD CCFO ORGANISING 
    Organise and manage oneself and one's activities responsibly and effectively when deadlines, legal and ethical requirements, and organisational policies and procedures are adhered to. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, analyse, organise and critically evaluate information to compare resource requirements with available resources for specific assignments and develop resource networks for individual and organisational goals. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively using visual, mathematic and/or language skills in the modes of oral and/or written presentation when information provided regarding costs, benefits, possible contingencies and contingency plans is accurate, networks and contacts are developed using fit-for-purpose methods and techniques, and to present recommendations regarding resource allocation. 

    UNIT STANDARD CCFO SCIENCE 
    Use science and technology effectively and critically, showing responsibility towards the environment and health of others when information about networking activities and contacts is accessible and stored securely according to organisation policy and procedure requirements. 

    UNIT STANDARD CCFO DEMONSTRATING 
    Demonstrate an understanding of the world as a set of related systems by recognising that problem-solving contexts do not exist in isolation when available resources are assessed in terms of their value for specific assignments, identified resource requirements address all assignment needs, and needs are estimated accurately, conditions, procedures, costs and information required to access resources are investigated to determine whether or not they are feasible in the context of specific assignments, potential performance of resources is evaluated against stated business objectives, recommended resources are appropriate for specific organisations and assignments. 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    Notes to Assessors:

    Assessors should keep the following principles in mind when designing and conducting assessments against this unit standard:
  • Focus the assessment activities on gathering evidence in terms of the main outcome expressed in the title to ensure assessment is integrated rather than fragmented. Remember we want to declare the person competent in terms of the title. Where assessment at title level is unmanageable, focus assessment around each specific outcome, or groups of specific outcomes.
  • Make sure evidence is gathered across the entire range, wherever it applies. Assessment activities should be as close to the real performance as possible, and where simulations or role-plays are used, there should be supporting evidence to show the learner is able to perform in the real situation.
  • Do not focus the assessment activities on each assessment criterion. Rather make sure the assessment activities focus on outcomes and are sufficient to enable evidence to be gathered around all the assessment criteria.
  • The assessment criteria provide the specifications against which assessment judgements should be made. In most cases, knowledge can be inferred from the quality of the performances, but in other cases, knowledge and understanding will have to be tested through questioning techniques. Where this is required, there will be assessment criteria to specify the standard required.
  • The task of the assessor is to gather sufficient evidence, of the prescribed type and quality, as specified in this unit standard, that the learner can achieve the outcomes again and again and again. This means assessors will have to judge how many repeat performances are required before they believe the performance is reproducible.
  • All assessments should be conducted in line with the following well documented principles of assessment: appropriateness, fairness, manageability, integration into work or learning, validity, direct, authentic, sufficient, systematic, open and consistent. 
    		•

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  58820   National Certificate: Advertising  Level 5  Level TBA: Pre-2009 was L5  Passed the End Date -
    Status was "Reregistered"     		 2023-06-30  MICTS 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. College Africa Group (Pty) Ltd 
    2. Digital School of Marketing (Pty) Ltd 
    3. Eshybrand Pty Ltd 
    4. EYETHU NATIONAL COMPUTER COLLEGE PTY LTD 
    5. Metanoia Ratings PTY LTD 
    6. Mufuka Business and Technical 
    7. Richfield Graduate Institute of Technology Pty Ltd 
    8. The Finishing College (Pty) Lt 
    9. Training B2B CC 


    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.