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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Analyse the impact of a visual merchandise display 
SAQA US ID UNIT STANDARD TITLE
258216  Analyse the impact of a visual merchandise display 
ORIGINATOR
SGB Retail and Wholesale 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 11 - Services Wholesale and Retail 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 4  NQF Level 04 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
This unit standard is intended for people who are responsible for measuring the impact visual displays have on the organisation.

These people are able to measure the impact the display has had and report on it and propose changes to future displays in order to improve the impact of visual merchandising in the organisation.

Qualifying learners will be capable of:
  • Explaining the method used to measure the impact of visual merchandise displays.
  • Measure the impact of a visual display.
  • Propose improvements to future displays. 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    It is assumed that a learner will be competent in:
  • Communication at NQF Level 2. 

  • UNIT STANDARD RANGE 
    N/A 

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Explain the method used to measure the impact of visual merchandise displays. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The reason for measuring the impact of visually merchandised displays is explained as it applies to the organisation. 

    ASSESSMENT CRITERION 2 
    The methods to measure the impact of visually merchandised displays are compared in terms of their advantages and disadvantages. 
    ASSESSMENT CRITERION RANGE 
    Methods used may include but are not limited to rate of sale, customer feedback, outlet staff feedback, customer interest in the display.
     

    ASSESSMENT CRITERION 3 
    The method used to record the impact of visual displays and reporting of the impact is explained as it applies to the organisation. 

    SPECIFIC OUTCOME 2 
    Measure the impact of a visual display. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The required impact of the display being measured is explained in terms of the expectations of the organisation. 

    ASSESSMENT CRITERION 2 
    The appropriate method for measuring the impact is chosen as applicable to the product and organisation. 

    ASSESSMENT CRITERION 3 
    The impact of the visually merchandised display is measured and reported on as required by the organisation. 

    SPECIFIC OUTCOME 3 
    Propose improvements to the display. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The success of the visual display is assessed in terms of its measured impact in relation to the impact expected by the organisation. 

    ASSESSMENT CRITERION 2 
    Proposals for improving future displays are compiled with a rational of how the proposal will improve the impact on the organisation. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • Any institution offering learning that will enable achievement of this unit standard and the related Exit Level Outcomes of the Qualification must be accredited by the relevant Education and Training Quality Assurance (ETQA) body.
  • External Moderation of assessment will be overseen by the relevant ETQA at its discretion.
  • The accredited Training Provider will oversee internal moderation of assessment.
  • Internal and external moderation should encompass achievement of competence described in the specific outcomes of the unit standard as well as the integrated competence described in the purpose of the unit standard. 

  • UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    N/A 

    UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems associated with displays that do not have the desired impact by employing responsible decision-making and creative thinking. 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others as a member of a team, group or role-players when measuring the impact of visual merchandise displays in an outlet. 

    UNIT STANDARD CCFO ORGANISING 
    Organise and manage oneself and one's activities responsibly and effectively in discharging ones duties and responsibilities within the W&R business. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively using appropriate modes of oral and/or written persuasion in measuring and reporting on the impact of visual displays in the organisation. 

    UNIT STANDARD CCFO DEMONSTRATING 
    Demonstrate an understanding of the world, as a set of related systems by recognising that visual displays that do not meet the required impact on the organisation have not been successful. 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    N/A 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Elective  63409   National Certificate: Wholesale and Retail Operations  Level 3  NQF Level 03  Reregistered  2023-06-30  W&RSETA 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. D Z D TRADING AND PROJECTS 24 
    2. Nela Kahle 80 cc 
    3. The Ed Agency Pty Ltd 
    4. Visual Excellence Trading 508 (Pty) Ltd 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.