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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE: 

Explain the role of visual merchandising in the organisation 
SAQA US ID UNIT STANDARD TITLE
258221  Explain the role of visual merchandising in the organisation 
ORIGINATOR
SGB Retail and Wholesale 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 11 - Services Wholesale and Retail 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 3  NQF Level 03  4 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Passed the End Date -
Status was "Reregistered" 		 2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
This unit standard is intended for people who are responsible for displaying merchandise visually in a wholesale or retail outlet.

These people need to understand the importance of their role in promoting the image of their organisation as well as their role in promoting the sale of goods to customers.

Qualifying learners will be capable of:
  • Explaining the purpose of visual merchandising on the promotional strategy of the organisation.
  • Describing the use of visual merchandising to promote the outlet brand and positioning in the market place.
  • Explaining the impact of visual merchandising on customers. 
    		•

    LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    It is assumed that a learner will be competent in:
  • Communication at NQF Level 2. 
    		•

    UNIT STANDARD RANGE 
    N/A 

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Explain the purpose of visual merchandising on the promotional strategy of the organisation. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    The nature and extent of the promotional activity is explained in terms of the organisation's promotional strategy. 

    ASSESSMENT CRITERION 2 
    The media used for communicating promotions is described in terms of the organisation's marketing strategy. 

    ASSESSMENT CRITERION 3 
    Timelines for the implementation and removal of promotions is determined according to the organisation's promotional strategy. 

    ASSESSMENT CRITERION 4 
    The purpose of visual merchandising is described in terms of the promotional strategy of the organisation and the desired impact on customers. 

    ASSESSMENT CRITERION 5 
    The types of visual displays used to promote different merchandise is explained as it applies to the organisation. 

    ASSESSMENT CRITERION 6 
    The allocation of sales space and visual display space in an outlet is explained as it applies to the strategy of the organisation. 

    ASSESSMENT CRITERION 7 
    The role of the visual merchandiser is explained as it applies to the organisation. 

    ASSESSMENT CRITERION 8 
    Role players involved in maintaining visual merchandise displays are identified as applicable to the organisation. 

    SPECIFIC OUTCOME 2 
    Describe the use of visual merchandising to promote the outlet brand and positioning in the market place. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    The concept of branding is explained in terms of visual merchandising principles. 

    ASSESSMENT CRITERION 2 
    The outlet's brand position is explained in terms of its target market. 

    ASSESSMENT CRITERION 3 
    Differentiate between product brand types in relation to the organisation's visual merchandising policies. 
    ASSESSMENT CRITERION RANGE 
    Product brand types may include, but is not limited to: international, national, house.
     

    ASSESSMENT CRITERION 4 
    The use of visual merchandising is described in terms of promoting and maintaining the organisational brand identity. 

    SPECIFIC OUTCOME 3 
    Explain the impact of visual merchandising on customers. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    The manner in which visual merchandising can enhance a customer's shopping experience is explained in terms of the organisation's sales objectives. 

    ASSESSMENT CRITERION 2 
    The manner in which visual merchandising can attract new customers and retain existing customers is explained in terms of organisational marketing strategy. 

    ASSESSMENT CRITERION 3 
    The relationship between visual merchandising and customer service is explained in terms of organisational standards. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • Any institution offering learning that will enable achievement of this unit standard and the related Exit Level Outcomes of the Qualification must be accredited by the relevant Education and Training Quality Assurance (ETQA) body.
  • External Moderation of assessment will be overseen by the relevant ETQA at its discretion.
  • The accredited Training Provider will oversee internal moderation of assessment.
  • Internal and external moderation should encompass achievement of competence described in the specific outcomes of the unit standard as well as the integrated competence described in the purpose of the unit standard. 
    		•

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
  • The organisation's promotional strategy.
  • Timelines for the implementation and removal of promotional activity.
  • Visual merchandising methods used for the different merchandise stock by the organisation.
  • The organisation's policy regarding the amount of space to be used for visual displays in relation to sales space.
  • Role players involved in maintaining visual displays in outlets.
  • The outlet's target market and brand positioning.
  • Product brand types and types stocked by the organisation. 
    		•

    UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively using appropriate modes of display in a W&R outlet. 

    UNIT STANDARD CCFO DEMONSTRATING 
    Demonstrate an understanding of the world, as a set of related systems by recognising that well displayed merchandise will have a major impact on the image of the organisation and sales for the outlet. 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    N/A 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Elective  63409   National Certificate: Wholesale and Retail Operations  Level 3  NQF Level 03  Passed the End Date -
    Status was "Reregistered"     		 2023-06-30  W&RSETA 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. GUEST RESOURCE SERVICES 
    2. Marsillo Consulting 
    3. Visual Excellence Trading 508 (Pty) Ltd 


    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.