SAQA

All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.

SOUTH AFRICAN QUALIFICATIONS AUTHORITY

REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE:

Identify and utilise marketing resources to meet objectives

SAQA US ID	UNIT STANDARD TITLE
10013	Identify and utilise marketing resources to meet objectives
ORIGINATOR
SGB Marketing
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-
FIELD			SUBFIELD
Field 03 - Business, Commerce and Management Studies			Marketing
ABET BAND	UNIT STANDARD TYPE	PRE-2009 NQF LEVEL	NQF LEVEL	CREDITS
Undefined	Regular	Level 4	NQF Level 04	4
REGISTRATION STATUS		REGISTRATION START DATE	REGISTRATION END DATE	SAQA DECISION NUMBER
Passed the End Date - Status was "Reregistered"		2004-12-02	2007-12-02	SAQA 1657/04
LAST DATE FOR ENROLMENT		LAST DATE FOR ACHIEVEMENT
2008-12-02		2011-12-02

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.

This unit standard is replaced by:

US ID	Unit Standard Title	Pre-2009 NQF Level	NQF Level	Credits	Replacement Status
252197	Identify and use marketing resources to meet objectives	Level 4	NQF Level 04	4

PURPOSE OF THE UNIT STANDARD

This unit standard is a core standard and forms part of the qualification, National Certificate and is registered at Level 4 on the National Qualifications Framework (NQF). Learners working towards this standard will be learning towards the full qualification, or will be working within a Marketing Environment, specialising in either Marketing Communication, Marketing Management, Market Research or Customer Management, where the acquisition of competence against this standard will add value to one's job.
This standard will also add value to learners who are starting their own business and recognises that Marketing forms an integral component of any business.

The qualifying learner is capable of:

Identifying and assessing marketing resources required

Utilising marketing resources to meet objectives

Accounting for marketing resources

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING

Learners accessing this qualification will have demonstrated competence in communicating verbally and in writing and computer technology at Level 3 on the NQF or equivalent.

UNIT STANDARD RANGE

Marketing resources including people, time, capital, physical, buildings, space.

Marketing including all forms of marketing communications direct marketing and relationship marketing, sponsorship, event marketing, sales promotions, public relations and alternative strategies.

Media will include all electronic, print, outdoor, digital media, e-media and direct media.

Specific Outcomes and Assessment Criteria:

SPECIFIC OUTCOME 1

Identify and assess marketing resources required.

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

1. Relevant marketing resources are identified.

ASSESSMENT CRITERION 2

2. Required resources are located according to organisational requirements.

ASSESSMENT CRITERION 3

3. Marketing resources are sourced and obtained within agreed time frames.

ASSESSMENT CRITERION 4

4. Marketing resources are assessed and evaluated and recommendations for improvement made.

SPECIFIC OUTCOME 2

Utilise marketing resources to meet objectives.

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

1. Resources are utilised in completing the tasks and activities.

ASSESSMENT CRITERION 2

2. Marketing resources are allocated to tasks.

ASSESSMENT CRITERION 3

3. Marketing resources are utilised optimally.

ASSESSMENT CRITERION 4

4. Unplanned and/or unscheduled contingencies are identified and remedial actions planned.

ASSESSMENT CRITERION 5

5. Allocation of resources is fair, consistent and aligns with the competence and capabilities.

SPECIFIC OUTCOME 3

Account for marketing resources.

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

1. Resources are listed and organised in a logical manner.

ASSESSMENT CRITERION 2

2. Use of resources are documented and recorded in the required format.

ASSESSMENT CRITERION 3

3. Resources are accounted for and are in the required location.

UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS

Providers offering learning towards this standard will be accredited by the Educational Training Quality Assurance Body (ETQA) of the services SETA and/or by GENFETQA.

UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE

A demonstrated understanding of:

An all rounded understanding of marketing resources available and their uses.

A broad understanding of processes and procedures for accounting for resources.

Critical Cross-field Outcomes (CCFO):

UNIT STANDARD CCFO IDENTIFYING

Identify and solve problems pertaining to marketing resources and their usage and allocation.

UNIT STANDARD CCFO WORKING

Work effectively with others in the utilisation and allocation of marketing resources.

UNIT STANDARD CCFO ORGANISING

Organise oneself and one's activities to account for and utilise marketing resources effectively.

UNIT STANDARD CCFO COLLECTING

Collect, evaluate, organise and critically evaluate information pertaining to the allocation, use and accounting of resources.

UNIT STANDARD NOTES

This unit standard has been replaced by unit standard 252197, which is "Identify and use marketing resources to meet objectives", Level 4, 4 credits.

QUALIFICATIONS UTILISING THIS UNIT STANDARD:

	ID	QUALIFICATION TITLE	PRE-2009 NQF LEVEL	NQF LEVEL	STATUS	END DATE	PRIMARY OR DELEGATED QA FUNCTIONARY
Core	20907	National Certificate: Customer Management	Level 4	NQF Level 04	Passed the End Date - Status was "Reregistered"	2008-02-19	Was SERVICES until Last Date for Achievement
Core	20903	National Certificate: Marketing Communications	Level 4	NQF Level 04	Passed the End Date - Status was "Reregistered"	2008-02-19	Was SERVICES until Last Date for Achievement
Core	20899	National Certificate: Marketing Management	Level 4	NQF Level 04	Passed the End Date - Status was "Reregistered"	2008-02-19	Was SERVICES until Last Date for Achievement
Core	20894	National Certificate: Marketing Research	Level 4	NQF Level 04	Passed the End Date - Status was "Reregistered"	2008-02-19	Was SERVICES until Last Date for Achievement
Elective	49129	Further Education and Training Certificate (FETC): Management and Administration	Level 4	NQF Level 04	Passed the End Date - Status was "Reregistered"	2023-06-30	SERVICES
Elective	50479	Further Education and Training Certificate: Advertising	Level 4	NQF Level 04	Passed the End Date - Status was "Reregistered"	2023-06-30	MICTS
Elective	48818	Further Education and Training Certificate: Arts and Culture Administration	Level 4	NQF Level 04	Passed the End Date - Status was "Reregistered"	2023-06-30	CATHSSETA
Elective	20185	Further Education and Training Certificate: Banking	Level 4	NQF Level 04	Passed the End Date - Status was "Reregistered"	2023-06-30	BANKSETA
Elective	48854	Further Education and Training Certificate: Fundraising	Level 4	NQF Level 04	Passed the End Date - Status was "Reregistered"	2023-06-30	SERVICES
Elective	48669	National Certificate: Live Event Technical Production	Level 4	Level TBA: Pre-2009 was L4	Passed the End Date - Status was "Reregistered"	2023-06-30	CATHSSETA
Elective	60652	Professional Qualification: Management and Administration	Level 4	Level TBA: Pre-2009 was L4	Passed the End Date - Status was "Reregistered"	2023-06-30	As per Learning Programmes recorded against this Qual
Elective	14852	National Diploma: Agri Sales and Service Management	Level 5	NQF Level 05	Passed the End Date - Status was "Reregistered"	2023-06-30	AgriSETA

PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD:

This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.

1.	AAR Trading and Projects (Pty) Ltd
2.	Advanced Assessments and Training (Pty) Ltd
3.	Africa Glory Empowerment Services
4.	Assured Vocational Skills Institute (Pty) Ltd
5.	Brainwave Project 707 Pty Ltd
6.	Brainwave Projects 707
7.	College Africa Group (Pty) Ltd
8.	Compuscan Academy
9.	DC Academy
10.	Delmas Development Centre
11.	Fachs Business Consulting and Training
12.	Gigimo Tourism Academy
13.	HILLCROSS BUSINESS SCHOOL (PTY
14.	Ikusasalethu Youth Development Project NPC
15.	MAT 007 (PTY) LTD
16.	Matibidi Raphela Investments (Pty) LTD
17.	MBOWA COLLEGE PTY LTD
18.	Metanoia Ratings PTY LTD
19.	Musengavhadzimu Media
20.	Nyathela Business College
21.	Octomate Education Pty Ltd
22.	Octopus Training Solutions
23.	OPELONG BUSINESS INSTITUTE (PT
24.	Peo Entle HIV Wellness Management and Youth Skills Development NPO
25.	Production Management Institute of Southern Africa (Pty) Ltd
26.	QUALITATIVE INNOVATIVE SOLUTIONS
27.	RIAPHATHUTSHEDZA
28.	Richfield Graduate Institute of Technology Pty Ltd
29.	SIGNA ACADEMY (PTY) LTD
30.	Sinovuyolethu Trading (Pty) Ltd
31.	THE SHERQ CENTRE OF EXCELLENCE PTY LTD
32.	Varsity Institute of Science & Technology (Pty)Ltd
33.	Visionary Skill Academy
34.	VUTHLARI MARKETING CONSULTING
35.	Whitestone College