SAQA

All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.

SOUTH AFRICAN QUALIFICATIONS AUTHORITY

REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE:

Liaise with a range of customers of a business

SAQA US ID	UNIT STANDARD TITLE
10024	Liaise with a range of customers of a business
ORIGINATOR
SGB Marketing
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-
FIELD			SUBFIELD
Field 03 - Business, Commerce and Management Studies			Marketing
ABET BAND	UNIT STANDARD TYPE	PRE-2009 NQF LEVEL	NQF LEVEL	CREDITS
Undefined	Regular	Level 4	NQF Level 04	4
REGISTRATION STATUS		REGISTRATION START DATE	REGISTRATION END DATE	SAQA DECISION NUMBER
Passed the End Date - Status was "Reregistered"		2004-12-02	2007-12-02	SAQA 1657/04
LAST DATE FOR ENROLMENT		LAST DATE FOR ACHIEVEMENT
2008-12-02		2011-12-02

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.

This unit standard is replaced by:

US ID	Unit Standard Title	Pre-2009 NQF Level	NQF Level	Credits	Replacement Status
252218	Liaise with a range of customers of a business	Level 4	NQF Level 04	4

PURPOSE OF THE UNIT STANDARD

This unit standard is a core standard and forms part of the qualification, National Certificate, and is registered at Level 4 on the National Qualifications Framework (NQF). Learners working towards this standard will be learning towards the full qualification, or will be working within a Marketing Environment, specialising in either; Marketing Research, Marketing Management, Marketing communication or Customer Management, where the acquisition of competence against this standard will add value to one`s job. This standard will also add value to learners who are starting their own business and recognise that marketing forms an integral component of any business.

The qualifying learner is capable of:

Initiating contact with a range of customers.

Maintaining contact with a range of customers.

Administering contact with a range of customers.

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING

Learners accessing this qualification will have demonstrated competence in communicating verbally and in writing and computer technology at Level 3 on the NQF or equivalent.

UNIT STANDARD RANGE

Marketing including all forms of marketing communications, direct marketing and relationship marketing, sponsorship, event marketing, sales promotions, public relations and alternative strategies.

Customers include walk-in customers, canvassed customers, telephonically contacted customers, customers obtained through marketing communications, e-mail customers and customers contacted through electronic means.

Specific Outcomes and Assessment Criteria:

SPECIFIC OUTCOME 1

Initiate contact with a range of customers.

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

1. Current status of satisfaction is identified, assessed and maintained.

ASSESSMENT CRITERION 2

2. Customers are informed of the business activities.

ASSESSMENT CRITERION 3

3. The situation is reported back on.

SPECIFIC OUTCOME 2

Maintain contact with a range of customers.

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

1. Communication processes with customers are applied and established.

ASSESSMENT CRITERION 2

2. Customers are visited or telephoned at predetermined intervals.

ASSESSMENT CRITERION 3

3. A reason to contact the customer is established.

ASSESSMENT CRITERION 4

4. Partnerships are built with a range of customers.

SPECIFIC OUTCOME 3

Administer contact with a range of customers.

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

1. Logbooks and/or call reports are completed as per company requirements.

ASSESSMENT CRITERION 2

2. Analysis and/or report is presented.

ASSESSMENT CRITERION 3

3. Customers are graded A/B/C.

UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS

Providers offering learning towards this standard will be accredited by the Educational Training Quality Assurance Body (ETQA) of the services SETA and/or by GENFETQA.

UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE

A demonstrated understanding of:

A broad understanding of how to initiate, maintain and administer contacts with a range of customers.

A basic understanding of methods and techniques for grading customers.

A comprehensive understanding of methods and techniques for visiting or telephoning customers.

A general, broad understanding of the company or organisations business activities.

Critical Cross-field Outcomes (CCFO):

UNIT STANDARD CCFO WORKING

Work effectively with others when making contacts with a range of customers.

UNIT STANDARD CCFO ORGANISING

Organise oneself and one`s activities so that contacts made with customers are initiated, maintained and administered to enhance a business.

UNIT STANDARD CCFO COMMUNICATING

Communicate effectively when making contacts with a range of customers.

UNIT STANDARD CCFO SCIENCE

Use science and technology to administer contacts with customers.

UNIT STANDARD CCFO CONTRIBUTING

Being culturally sensitive to a range of social contacts when making contact with a range customers, so that this contact is acceptable to a broad range of cultural background individuals.

UNIT STANDARD NOTES

This unit standard has been replaced by unit standard 252218, which is "Liaise with a range of customers of a business", Level 4, 4 credits.

QUALIFICATIONS UTILISING THIS UNIT STANDARD:

	ID	QUALIFICATION TITLE	PRE-2009 NQF LEVEL	NQF LEVEL	STATUS	END DATE	PRIMARY OR DELEGATED QA FUNCTIONARY
Core	48864	National Certificate: Auctioneering Support	Level 3	NQF Level 03	Passed the End Date - Status was "Reregistered"	2011-02-16	Was SERVICES until Last Date for Achievement
Core	49447	National Certificate: Trade Exhibition Support	Level 3	NQF Level 03	Passed the End Date - Status was "Reregistered"	2023-06-30	SERVICES
Core	49120	Further Education and Training Certificate: Film, Television and Video Production Operations	Level 4	NQF Level 04	Passed the End Date - Status was "Registered"	2007-12-02	Was MICTS until Last Date for Achievement
Core	58063	Further Education and Training Certificate: Labour Recruitment Services	Level 4	NQF Level 04	Passed the End Date - Status was "Reregistered"	2023-06-30	SERVICES
Core	48875	Further Education and Training Certificate: Public Relations Practice	Level 4	NQF Level 04	Passed the End Date - Status was "Reregistered"	2009-09-09	Was SERVICES until Last Date for Achievement
Core	20907	National Certificate: Customer Management	Level 4	NQF Level 04	Passed the End Date - Status was "Reregistered"	2008-02-19	Was SERVICES until Last Date for Achievement
Core	23976	National Certificate: Local Employment and Skills Development Practices	Level 4	NQF Level 04	Passed the End Date - Status was "Registered"	2006-08-13	PSETA
Core	20903	National Certificate: Marketing Communications	Level 4	NQF Level 04	Passed the End Date - Status was "Reregistered"	2008-02-19	Was SERVICES until Last Date for Achievement
Core	20899	National Certificate: Marketing Management	Level 4	NQF Level 04	Passed the End Date - Status was "Reregistered"	2008-02-19	Was SERVICES until Last Date for Achievement
Core	20894	National Certificate: Marketing Research	Level 4	NQF Level 04	Passed the End Date - Status was "Reregistered"	2008-02-19	Was SERVICES until Last Date for Achievement
Elective	49129	Further Education and Training Certificate (FETC): Management and Administration	Level 4	NQF Level 04	Passed the End Date - Status was "Reregistered"	2023-06-30	SERVICES
Elective	50479	Further Education and Training Certificate: Advertising	Level 4	NQF Level 04	Passed the End Date - Status was "Reregistered"	2023-06-30	MICTS
Elective	20185	Further Education and Training Certificate: Banking	Level 4	NQF Level 04	Passed the End Date - Status was "Reregistered"	2023-06-30	BANKSETA
Elective	48854	Further Education and Training Certificate: Fundraising	Level 4	NQF Level 04	Passed the End Date - Status was "Reregistered"	2023-06-30	SERVICES
Elective	60652	Professional Qualification: Management and Administration	Level 4	Level TBA: Pre-2009 was L4	Passed the End Date - Status was "Reregistered"	2023-06-30	As per Learning Programmes recorded against this Qual
Elective	90721	Certificate: Design Techniques	Level 5	NQF Level 05	Passed the End Date - Status was "Reregistered"	2023-06-30	As per Learning Programmes recorded against this Qual
Elective	58330	National Certificate: Pipeline Operations	Level 5	Level TBA: Pre-2009 was L5	Passed the End Date - Status was "Reregistered"	2023-06-30	TETA
Elective	58977	National Certificate: Publishing	Level 5	Level TBA: Pre-2009 was L5	Passed the End Date - Status was "Reregistered"	2015-06-30	FPMSETA

PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD:

This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.

1.	AAR Trading and Projects (Pty) Ltd
2.	Advanced Assessments and Training (Pty) Ltd
3.	Africa Glory Empowerment Services
4.	Assured Vocational Skills Institute (Pty) Ltd
5.	Brainwave Project 707 Pty Ltd
6.	Brainwave Projects 707
7.	College Africa Group (Pty) Ltd
8.	Compuscan Academy
9.	DC Academy
10.	Delmas Development Centre
11.	Fachs Business Consulting and Training
12.	Gigimo Tourism Academy
13.	HILLCROSS BUSINESS SCHOOL (PTY
14.	Ikusasalethu Youth Development Project NPC
15.	MAT 007 (PTY) LTD
16.	Matibidi Raphela Investments (Pty) LTD
17.	MBOWA COLLEGE PTY LTD
18.	Metanoia Ratings PTY LTD
19.	Musengavhadzimu Media
20.	Nyathela Business College
21.	Octomate Education Pty Ltd
22.	Octopus Training Solutions
23.	OPELONG BUSINESS INSTITUTE (PT
24.	Peo Entle HIV Wellness Management and Youth Skills Development NPO
25.	Production Management Institute of Southern Africa (Pty) Ltd
26.	QUALITATIVE INNOVATIVE SOLUTIONS
27.	RIAPHATHUTSHEDZA
28.	Richfield Graduate Institute of Technology Pty Ltd
29.	SIGNA ACADEMY (PTY) LTD
30.	Sinovuyolethu Trading (Pty) Ltd
31.	THE SHERQ CENTRE OF EXCELLENCE PTY LTD
32.	Varsity Institute of Science & Technology (Pty)Ltd
33.	Visionary Skill Academy
34.	VSS College (Pty) LTD
35.	VUTHLARI MARKETING CONSULTING
36.	Whitestone College