SAQA

All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.

SOUTH AFRICAN QUALIFICATIONS AUTHORITY

REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE:

Operate an inter-departmental traffic system

SAQA US ID	UNIT STANDARD TITLE
10036	Operate an inter-departmental traffic system
ORIGINATOR
SGB Marketing
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-
FIELD			SUBFIELD
Field 03 - Business, Commerce and Management Studies			Marketing
ABET BAND	UNIT STANDARD TYPE	PRE-2009 NQF LEVEL	NQF LEVEL	CREDITS
Undefined	Regular	Level 4	NQF Level 04	8
REGISTRATION STATUS		REGISTRATION START DATE	REGISTRATION END DATE	SAQA DECISION NUMBER
Passed the End Date - Status was "Reregistered"		2018-07-01	2023-06-30	SAQA 06120/18
LAST DATE FOR ENROLMENT		LAST DATE FOR ACHIEVEMENT
2026-06-30		2029-06-30

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.

This unit standard does not replace any other unit standard and is not replaced by any other unit standard.

PURPOSE OF THE UNIT STANDARD

This unit standard forms part of the qualification, National Certificate and is registered at Level 4 on the National Qualifications Framework (NQF). Learners working towards this standard will be learning towards the full qualification, or will be working within a Marketing Environment, specialising in Marketing Communications, where the acquisition
of competence against this standard will add value to one's job.

This standard will also add value to learners who are starting their own business and recognises that marketing communications forms an integral component of any business.

The qualifying learner is capable of:
! Receiving and interpreting client's brief
! Preparing and maintaining job bags
! Co-ordinating and scheduling workflow
! Controlling communication between client, providers and organisation

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING

! Learners accessing this qualification will have demonstrated competence in communicating verbally and in writing and computer technology at Level 3 on the NQF or equivalent.

UNIT STANDARD RANGE

! Marketing including all forms of marketing communication, direct marketing and relationship marketing, sponsorship, event marketing, sales promotion, public relations and alternative strategies.
! Media will all electronic, print, outdoor, digital media, e media and direct media.
! The role of marketing communications including promoting image, providing information, creating, increasing and stabilising demand, differentiating product features and benefits, providing competitive differentiation, lead generation, customer retention and loyalty, motivating staff etc.
! Communication channels including phone, fax, e-mail, personal (face-to-face), letter or memo.

Specific Outcomes and Assessment Criteria:

SPECIFIC OUTCOME 1

Receive and interpret client's brief.

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

1. Client's brief is received and recorded according to organisational procedures and requirements.

ASSESSMENT CRITERION 2

2. Client's brief documentation complies with organisational policy and legal requirements.

ASSESSMENT CRITERION 3

3. Client's brief provides clear and accurate information to enable processing to continue.

SPECIFIC OUTCOME 2

Prepare and maintain job bags.

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

1. Preparation processes follow organisational and legal requirements.

ASSESSMENT CRITERION 2

2. Job bags contain all relevant information and are clear and concise.

ASSESSMENT CRITERION 3

3. Procedures to maintain job bags are implemented.

ASSESSMENT CRITERION 4

4. Job bags are reviewed at predetermined intervals.

ASSESSMENT CRITERION 5

5. Job bags are prepared according to the required format and within agreed time frames.

SPECIFIC OUTCOME 3

Co-ordinate and schedule workflow.

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

1. Workflow plans are prepared in the required format and within agreed time frames.

ASSESSMENT CRITERION 2

2. Scheduled work is prepared in accordance with resource availability.

ASSESSMENT CRITERION 3

3. Project plan is approved by authorised people and in accordance with established procedures.

ASSESSMENT CRITERION 4

4. Workflow schedule is documented and distributed to all stakeholders.

ASSESSMENT CRITERION 5

5. Individuals contributing to the process are identified, consulted with and communicated within the agreed time frames.

ASSESSMENT CRITERION 6

6. Client's brief is signed off for invoicing purposes.

SPECIFIC OUTCOME 4

Control communication between client, providers and organisation.

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

1. Communication channels are identified and put in place.

ASSESSMENT CRITERION 2

2. Communication is monitored to ensure openness of communication.

ASSESSMENT CRITERION 3

3. Communication systems used are in accordance with established workplace procedures.

ASSESSMENT CRITERION 4

4. Communication channel used fits the requirements of the situation and the needs of all parties.

ASSESSMENT CRITERION 5

5. Client is satisfied with communication practices, procedures and regularity.

UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS

The relevant Educational Training Quality Assurance Body will accredit providers offering learning towards this standard.

UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE

! A broad understanding of communication practices, systems and procedures.
! An all rounded and generic understanding of the industry, the product and the industry role players

Range: This knowledge will apply to the particular economic sector in which the learner is learning. Moderation of this aspect will therefore need to be carried out by the relevant Education and Training Quality Assurance Body (ETQA)

Critical Cross-field Outcomes (CCFO):

UNIT STANDARD CCFO IDENTIFYING

Identify and solve problems pertaining to client briefs, workflow processes and communication channels.

UNIT STANDARD CCFO WORKING

Work effectively with others while communicating and operating an inter-departmental traffic system.

UNIT STANDARD CCFO ORGANISING

Organise oneself and one's activities so that alternative plans and activities exist in the event of failure, rejection or there are insufficient resources available.

UNIT STANDARD CCFO COLLECTING

Collect, evaluate, organise and critically evaluate information when controlling communications.

UNIT STANDARD CCFO COMMUNICATING

Communicate effectively with clients, and stakeholders when dealing with inter-departmental traffic systems.

UNIT STANDARD CCFO CONTRIBUTING

In order to contribute to the full personal development of each learner and the social and economic development of society at large, it must be the intention underlying any programme of learning to make an individual aware of the importance of: being culturally and aesthetically sensitive across a range of social contexts when communicating
between the client, providers and organisation.

REREGISTRATION HISTORY

As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015.

QUALIFICATIONS UTILISING THIS UNIT STANDARD:

	ID	QUALIFICATION TITLE	PRE-2009 NQF LEVEL	NQF LEVEL	STATUS	END DATE	PRIMARY OR DELEGATED QA FUNCTIONARY
Elective	50479	Further Education and Training Certificate: Advertising	Level 4	NQF Level 04	Passed the End Date - Status was "Reregistered"	2023-06-30	MICTS
Elective	20903	National Certificate: Marketing Communications	Level 4	NQF Level 04	Passed the End Date - Status was "Reregistered"	2008-02-19	Was SERVICES until Last Date for Achievement

PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD:

This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.

1.	College Africa Group (Pty) Ltd
2.	HILLCROSS BUSINESS SCHOOL (PTY
3.	Ikusasalethu Youth Development Project NPC
4.	MBOWA COLLEGE PTY LTD
5.	Metanoia Ratings PTY LTD
6.	Musengavhadzimu Media
7.	Nyathela Business College
8.	OPELONG BUSINESS INSTITUTE (PT
9.	Peo Entle HIV Wellness Management and Youth Skills Development NPO
10.	QUALITATIVE INNOVATIVE SOLUTIONS
11.	Richfield Graduate Institute of Technology Pty Ltd
12.	Varsity Institute of Science & Technology (Pty)Ltd
13.	Visionary Skill Academy
14.	VUTHLARI MARKETING CONSULTING
15.	Whitestone College