SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Identify and use marketing resources to meet objectives 
SAQA US ID UNIT STANDARD TITLE
252197  Identify and use marketing resources to meet objectives 
ORIGINATOR
SGB Marketing 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Marketing 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 4  NQF Level 04 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard replaces: 
US ID Unit Standard Title Pre-2009 NQF Level NQF Level Credits Replacement Status
10013  Identify and utilise marketing resources to meet objectives  Level 4  NQF Level 04   

PURPOSE OF THE UNIT STANDARD 
The person credited with this unit standard will be able to demonstrate an understanding of marketing objectives and resources while identifying the marketing resources needed. They will also be able to use marketing resources to meet objectives and account for the marketing resources.

The qualifying learner is capable of:
  • Demonstrating an understanding of marketing objectives and resources.
  • Identifying and assessing the marketing resources required for a marketing activity.
  • Using marketing resources in meeting objectives.
  • Accounting for marketing resources. 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Learners accessing this unit standard will have demonstrated competence in:
  • Communication at NQF Level 3 or equivalent.
  • Mathematical Literacy at NQF Level 3 or equivalent. 

  • UNIT STANDARD RANGE 
  • Marketing resources including people, time, capital, physical objects, buildings, space, expertise.
  • Marketing including all forms of marketing communications direct marketing and relationship marketing, sponsorship, event marketing, sales promotions, public relations and alternative strategies.
  • Media will include all electronic, print, outdoor, digital media, e-media and direct media.
  • Marketing activities include but not limited to marketing campaigns across any medium or range of media using any form of marketing. 

  • Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Demonstrate an understanding of marketing objectives and resources. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The purpose of marketing objectives is explained in general terms. 

    ASSESSMENT CRITERION 2 
    The testing of the validity of objectives is explained using the SMART method. 

    ASSESSMENT CRITERION 3 
    The difference between tangible and intangible resources is explained through the categorisation of various resources. 

    SPECIFIC OUTCOME 2 
    Identify and assess the marketing resources required for a marketing activity. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The objectives of a marketing activity are identified based on marketing plan. 

    ASSESSMENT CRITERION 2 
    The resources required to complete the marketing activity and meet its objectives are identified. 

    ASSESSMENT CRITERION 3 
    Marketing resources are assessed and the correct quantities for each task are established. 

    ASSESSMENT CRITERION 4 
    The required resources are obtained from existing internal supplies and/or ordered from external suppliers according to organisational policy and within agreed time frames. 

    ASSESSMENT CRITERION 5 
    Contingency plans are established to ensure prompt remedial action can be taken in the event of unforeseen resource shortages. 

    SPECIFIC OUTCOME 3 
    Use marketing resources in meeting objectives. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Resources are obtained so as to be ready when needed to ensure smooth flow of marketing activities. 

    ASSESSMENT CRITERION 2 
    Marketing resources are used optimally to avoid wastage and ensure full capacity. 

    ASSESSMENT CRITERION 3 
    Resources are allocated to ensure that timing schedules and deadline dates are met. 

    ASSESSMENT CRITERION 4 
    Contingency plans are implemented to ensure that marketing activity deadlines are met. 

    SPECIFIC OUTCOME 4 
    Account for marketing resources. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Used resources are documented according to organisational format and requirements. 

    ASSESSMENT CRITERION 2 
    Unused resources are documented and their location specified in the organisation's required format. 

    ASSESSMENT CRITERION 3 
    Surplus resources are stored in a required location. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • An individual wishing to be assessed (including through RPL) against this unit standard may apply to an assessment agency, assessor or provider institution accredited by the relevant ETQA.
  • Anyone assessing a learner against this unit standard must be registered as an assessor with the relevant ETQA.
  • Any institution offering learning that will enable achievement of this unit standard or assessing this unit standard must be accredited as a provider with the relevant ETQA.
  • Moderation of assessment will be conducted by the relevant ETQA at its discretion. 

  • UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
  • Available marketing resources and their uses.
  • Accounting processes and procedures related to resources. 

  • UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems pertaining to marketing resources and their usage and allocation. 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others in the utilisation and allocation of marketing resources. 

    UNIT STANDARD CCFO ORGANISING 
    Organise oneself and one's activities to account for and utilise marketing resources effectively. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, evaluate, organise and critically evaluate information pertaining to the allocation, use and accounting of resources. 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    This unit standard replaces unit standard 10013, "Identify and utilise marketing resources to meet objectives", Level 4, 4 credits. 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  67464   Further Education and Training Certificate: Marketing  Level 4  NQF Level 04  Reregistered  2023-07-30  As per Learning Programmes recorded against this Qual 
    Elective  65409   National Certificate: Building and Civil Construction  Level 3  NQF Level 03  Reregistered  2023-06-30  CETA 
    Elective  50479   Further Education and Training Certificate: Advertising  Level 4  NQF Level 04  Reregistered  2023-06-30  MICTS 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. Afric Training Centre and Security Studies PTY LTD 
    2. Artisan Development Academy 
    3. Artshub Institute 
    4. ATTI Nelspruit Pty Ltd 
    5. BELCOMEC TRAINING 
    6. BH Training and Consulting (Pty) Ltd 
    7. Blacken Security Services 
    8. Bokgoni Training And Development 
    9. CBM Training 
    10. Centre For Economic Participation 
    11. College Africa Group (Pty) Ltd 
    12. College of Cape Town (City Campus) 
    13. Ekurhuleni Artisans and Skills Training Pty Ltd 
    14. Footprint Media academy Pty ltd 
    15. Furniture World Training Centre 
    16. GADJENI TRADING ENTERPRISE 
    17. Gauteng College of Engineering 
    18. Goitsebasadi Construction Project 
    19. Gurandbuilt Management Development 
    20. HILLCROSS BUSINESS SCHOOL (PTY 
    21. Ikusasalethu Youth Development 
    22. IMBAWULA CIVIL ENGINEERING ACADEMY 
    23. In Touch Community Development & Project Managers 
    24. INDUSTRIAL & CONSUMER PLASTIC - New Germany (Legacy) 
    25. INDUSTRIES EDUCATION & TRAINING INSTITUTE 
    26. Institutional Higher Education 
    27. Jeppe College of Commerce and 
    28. Jot Tirelo 13 Trading (Pty) Ltd 
    29. Leps Training Consultants 
    30. Leseding Computer Systems 
    31. LNT Trading Enterprise 
    32. LUPHINDI BUSINESS SOLUTIONS 
    33. Macsen Construction & Projects 
    34. Maesela Phaladi Investment and Construction PTY LTD 
    35. Majoncor Projects and Training Academy (Pty) Ltd 
    36. Mbalenhle Internet cafe 
    37. MBOWA COLLEGE PTY LTD 
    38. Metanoia Ratings PTY LTD 
    39. Motheo TVET College 
    40. Mothusi Management Consultants 
    41. MPUMALANGA REGIONAL TRAINING TRUST 
    42. Musengavhadzimu Media 
    43. MVM Multimedia 
    44. Ngakatse Trading 
    45. No Limits Trading Enterprise 
    46. Novi General Services 
    47. Nyathela Business College 
    48. OPELONG BUSINESS INSTITUTE (PT 
    49. Peo Entle HIV Wellness Management and Youth Skills Development NPO 
    50. Petcon Capacity Building Solut 
    51. PHUTHUMA TEL PTY LTD 
    52. Primeserv Corporate Solutions 
    53. QUALITATIVE INNOVATIVE SOLUTIONS 
    54. Richfield Graduate Institute of Technology Pty Ltd 
    55. Sakhisizwe Development Training 
    56. Sejamo Construction and Training 
    57. Sekhukhune District Municipality EMS Training Academy 
    58. SJM Squared Construction CC 
    59. Sonani Training and Communications 
    60. South African Business and Tec 
    61. The Creative Counsel Pty Ltd 
    62. Thubelihle Graduate Institute 
    63. Tinotel Communications 
    64. TIRA TELECOMS 
    65. Tjeka Training Matters Pty Ltd 
    66. Tovani Traiding 299 
    67. Umfolozi FET College 
    68. Varsity Institute of Science & Technology (Pty)Ltd 
    69. Visionary Skill Academy 
    70. VUTHLARI MARKETING CONSULTING 
    71. WAL TRAINING 
    72. West Coast TVET College 
    73. Whitestone College 
    74. Zwide Development 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.