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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE: 

Monitor marketing information flow and collect and process marketing data 
SAQA US ID UNIT STANDARD TITLE
252204  Monitor marketing information flow and collect and process marketing data 
ORIGINATOR
SGB Marketing 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Marketing 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 4  NQF Level 04  4 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Passed the End Date -
Status was "Reregistered" 		 2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2026-06-30   2029-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard replaces: 
US ID Unit Standard Title Pre-2009 NQF Level NQF Level Credits Replacement Status
10027  Monitor marketing information flow and collect process marketing data  Level 4  NQF Level 04  4   

PURPOSE OF THE UNIT STANDARD 
The person credited with this standard will be able to identify, gather and combine marketing information for dissemination, will also be able to review and monitor marketing information processes.

The qualifying learner is capable of:
  • Identifying marketing information sources pertaining to the job.
  • Gathering external data for information purposes.
  • Combining and disseminate information to marketing decision makers according to organisational polices.
  • Monitoring and review marketing information processes. 
    		•

    LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Learners accessing this unit standard will have demonstrated competence in:
  • Communication at NQF Level 3.
  • Mathematical Literacy at NQF Level 3. 
    		•

    UNIT STANDARD RANGE 
  • Marketing including all forms of marketing communications, direct marketing and relationship marketing, sponsorship, event marketing, sales promotions, public relations and alternative strategies.
  • Standard applies to marketing management, customer management, marketing communications and marketing research.
  • Data gathering processes including questionnaires, lists, sales data, account data, returns, sale/marketing force input, telemarketing and customer data. 
    		•

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Identify marketing information sources pertaining to the job. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    Internal information sources are identified through internal consultation. 

    ASSESSMENT CRITERION 2 
    Identified information is recorded in the required format. 

    ASSESSMENT CRITERION 3 
    Internal flow of marketing information is carried out in accordance with established information processing procedures. 

    ASSESSMENT CRITERION 4 
    The information is recorded with critical success factors identified. 

    ASSESSMENT CRITERION 5 
    Information is identified and the processing flow systems are carried out to meet the needs of individuals, groups and the organisation. 

    SPECIFIC OUTCOME 2 
    Gather external data for information purposes. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    The objective is clearly defined to ensure the relevant gathering of data. 

    ASSESSMENT CRITERION 2 
    The source of data is credible and relevant to the project. 

    ASSESSMENT CRITERION 3 
    The methodology for gathering data is appropriate to the objectives. 

    ASSESSMENT CRITERION 4 
    The sample base used to gather data is statistically valid. 

    ASSESSMENT CRITERION 5 
    The information is gathered timeously and within agreed budget. 

    ASSESSMENT CRITERION 6 
    The consequences of not gathering accurate and relevant information are identified in line wit decision-making objectives. 

    SPECIFIC OUTCOME 3 
    Combine and disseminate information to marketing decision makers according to organisational policies. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    Information flow is timely and provides sufficient data to make decisions on its effectiveness. 

    ASSESSMENT CRITERION 2 
    The information processed is valid and relevant to the defined problem requirements. 

    ASSESSMENT CRITERION 3 
    The user is able to store and manage the information. 

    ASSESSMENT CRITERION 4 
    The data processed is validated for accuracy. 

    ASSESSMENT CRITERION 5 
    The process that is used to evaluate the data enables decision makers to reach appropriate conclusions. 

    ASSESSMENT CRITERION 6 
    The processing of data for decision makers is completed within the agreed time frames and budget. 

    SPECIFIC OUTCOME 4 
    Monitor and review marketing information processes. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    Data collection methods are reviewed for cost effectiveness. 

    ASSESSMENT CRITERION 2 
    Monitoring identified information processing problems and allows for remedial action to be implemented. 

    ASSESSMENT CRITERION 3 
    Review procedures ensure opportunities to enhance information flow and processes. 

    ASSESSMENT CRITERION 4 
    Enhanced information flow systems and processes that are identified for improvement are compatible with organisational marketing requirements. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • An individual wishing to be assessed (including through RPL) against this unit standard may apply to an assessment agency, assessor or provider institution accredited by the relevant ETQA.
  • Anyone assessing a learner against this unit standard must be registered as an assessor with the relevant ETQA.
  • Any institution offering learning that will enable achievement of this unit standard or assessing this unit standard must be accredited as a provider with the relevant ETQA.
  • Moderation of assessment will be conducted by the relevant ETQA at its discretion. 
    		•

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    A general understanding of methods and techniques for gathering and processing data. 

    UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems pertaining to problems experienced with information flow and data processing within the organisation. 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others as a member of a team, group, organisation or community in the gathering of information. 

    UNIT STANDARD CCFO ORGANISING 
    Organise oneself and one's activities responsibly and effectively in the gathering and processing of data. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, evaluate, organise and critically evaluate information to make accurate decisions on the flow of marketing information and for the processing of marketing data. 

    UNIT STANDARD CCFO SCIENCE 
    Use science and technology in the monitoring of information flow and the gathering and processing of marketing data. 

    UNIT STANDARD CCFO DEMONSTRATING 
    Understand the world as a set of related systems in that information flow affects areas of business and its decision making process. 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    This unit standard replaces unit standard 10027, "Monitor marketing information flow and collect process marketing data", Level 4, 4 credits. 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  80546   Further Education and Training Certificate: Auctioneering Support Services  Level 4  NQF Level 04  Passed the End Date -
    Status was "Reregistered"     		 2023-06-30  SERVICES 
    Core  67464   Further Education and Training Certificate: Marketing  Level 4  NQF Level 04  Passed the End Date -
    Status was "Reregistered"     		 2023-07-30  As per Learning Programmes recorded against this Qual 
    Elective  50479   Further Education and Training Certificate: Advertising  Level 4  NQF Level 04  Passed the End Date -
    Status was "Reregistered"     		 2023-06-30  MICTS 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. College Africa Group (Pty) Ltd 
    2. HILLCROSS BUSINESS SCHOOL (PTY 
    3. Ikusasalethu Youth Development Project NPC 
    4. MBOWA COLLEGE PTY LTD 
    5. Metanoia Ratings PTY LTD 
    6. Musengavhadzimu Media 
    7. Nyathela Business College 
    8. OPELONG BUSINESS INSTITUTE (PT 
    9. Peo Entle HIV Wellness Management and Youth Skills Development NPO 
    10. QUALITATIVE INNOVATIVE SOLUTIONS 
    11. Richfield Graduate Institute of Technology Pty Ltd 
    12. Varsity Institute of Science & Technology (Pty)Ltd 
    13. Visionary Skill Academy 
    14. VUTHLARI MARKETING CONSULTING 
    15. Whitestone College 


    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.