SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Liaise with a range of customers of a business 
SAQA US ID UNIT STANDARD TITLE
252218  Liaise with a range of customers of a business 
ORIGINATOR
SGB Marketing 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Marketing 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 4  NQF Level 04 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard replaces: 
US ID Unit Standard Title Pre-2009 NQF Level NQF Level Credits Replacement Status
10024  Liaise with a range of customers of a business  Level 4  NQF Level 04   

PURPOSE OF THE UNIT STANDARD 
The person credited with this unit standard will be able to explain the benefits of customer service they are able to initiate contact with customers, maintain contact with them, administer the contact with customers to ensure effectiveness.

The qualifying learner is capable of:
  • Explaining the benefits of customer liaison.
  • Initiating contact with a range of customers.
  • Maintaining contact with a range of customers.
  • Administering contact with a range of customers. 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Learners accessing this unit standard will have demonstrated competence in:
  • Communication at NQF Level 3 or equivalent.
  • Mathematical Literacy at NQF Level 3 or equivalent. 

  • UNIT STANDARD RANGE 
  • Marketing including all forms of marketing communications, direct marketing and relationship marketing, sponsorship, event marketing, sales promotions, public relations and alternative strategies.
  • Customers include walk-in customers, canvassed customers, and telephonically contacted customers, customers obtained through marketing communications, e-mail customers and customers contacted through electronic means. 

  • Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Explain the benefits of customer liaison. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The value of prospective customer is identified by the organisation. 

    ASSESSMENT CRITERION 2 
    The value of existing customers is identified by the organisation. 

    ASSESSMENT CRITERION 3 
    The benefits of liaising with selected customer groups is explained to appropriate internal authority. 

    ASSESSMENT CRITERION 4 
    The risks of not liaising with selected customer groups is explained to appropriate internal authority. 

    ASSESSMENT CRITERION 5 
    The selection of cost effective contact methods is agreed with appropriate internal stakeholders. 

    SPECIFIC OUTCOME 2 
    Initiate contact with a range of customers. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The range of customers are identified according to organisational requirements. 

    ASSESSMENT CRITERION 2 
    Current status of satisfaction is identified, assessed and maintained according to organisational procedures. 

    ASSESSMENT CRITERION 3 
    Customers are informed of the relevant business activities. 

    ASSESSMENT CRITERION 4 
    The situation is reported on to appropriate internal authority. 

    SPECIFIC OUTCOME 3 
    Maintain contact with a range of customers. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Communication processes with customers are established according to organisational requirements. 

    ASSESSMENT CRITERION 2 
    Customers are contacted at predetermined intervals. 

    ASSESSMENT CRITERION 3 
    A reason to contact the customer is established according to organisational requirements. 

    ASSESSMENT CRITERION 4 
    Partnerships are built with a range of customers. 

    SPECIFIC OUTCOME 4 
    Administer contact with a range of customers. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Contact reports are completed as per company requirements. 

    ASSESSMENT CRITERION 2 
    Customers are graded according to specific methods of grading customers as per organisational requirements. 

    ASSESSMENT CRITERION 3 
    Analysis and/or report is presented to correct individuals. 

    ASSESSMENT CRITERION 4 
    Trends and/or problems are identified in report. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • An individual wishing to be assessed (including through RPL) against this unit standard may apply to an assessment agency, assessor or provider institution accredited by the relevant ETQA.
  • Anyone assessing a learner against this unit standard must be registered as an assessor with the relevant ETQA.
  • Any institution offering learning that will enable achievement of this unit standard or assessing this unit standard must be accredited as a provider with the relevant ETQA.
  • Moderation of assessment will be conducted by the relevant ETQA at its discretion. 

  • UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
  • A broad understanding of how to initiate, maintain and administer contacts with a range of customers.
  • A basic understanding of methods and techniques for grading customers.
  • A comprehensive understanding of methods and techniques for visiting or telephoning customers.
  • A general, broad understanding of the company or organisations business activities. 

  • UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others when making contacts with a range of customers. 

    UNIT STANDARD CCFO ORGANISING 
    Organise oneself and one's activities so that contacts made with customers are initiated, maintained and administered to enhance a business. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively when making contacts with a range of customers. 

    UNIT STANDARD CCFO SCIENCE 
    Use science and technology to administer contacts with customers. 

    UNIT STANDARD CCFO CONTRIBUTING 
    Being culturally sensitive to a range of social contacts when making contact with range customers, so that this contact is acceptable to a broad range of cultural background individuals. 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    This unit standard replaces unit standard 10024, "Liaise with a range of customers of a business", Level 4 , 4 credits. 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  61450   Further Education and Training Certificate: Film and Television Production Operations  Level 4  NQF Level 04  Reregistered  2023-06-30  MICTS 
    Core  67464   Further Education and Training Certificate: Marketing  Level 4  NQF Level 04  Reregistered  2023-07-30  As per Learning Programmes recorded against this Qual 
    Core  71729   Further Education and Training Certificate: Public Relations Practice  Level 4  NQF Level 04  Reregistered  2023-06-30  SERVICES 
    Elective  65409   National Certificate: Building and Civil Construction  Level 3  NQF Level 03  Reregistered  2023-06-30  CETA 
    Elective  49081   National Certificate: Construction: Advanced Plant Operations  Level 3  NQF Level 03  Reregistered  2023-06-30  CETA 
    Elective  50479   Further Education and Training Certificate: Advertising  Level 4  NQF Level 04  Reregistered  2023-06-30  MICTS 
    Elective  80546   Further Education and Training Certificate: Auctioneering Support Services  Level 4  NQF Level 04  Reregistered  2023-06-30  SERVICES 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. Afric Training Centre and Security Studies PTY LTD 
    2. AFRICA SKILLS VILLAGE 
    3. Artisan Development Academy 
    4. Artshub Institute 
    5. ATTI Nelspruit Pty Ltd 
    6. Aviwe Business Development and 
    7. BDCE (Pty) Ltd 
    8. BELCOMEC TRAINING 
    9. BH Training and Consulting (Pty) Ltd 
    10. Big Fish 
    11. Blacken Security Services 
    12. BLC Entertainment 
    13. Bokgoni Training And Development 
    14. CBM Training 
    15. Centre For Economic Participation 
    16. CLEAN HEAT ENERGY SAVING SOLUTIONS (PTY) LTD 
    17. College Africa Group (Pty) Ltd 
    18. College of Cape Town (City Campus) 
    19. CREATIVE ARTS COLLEGE 
    20. Digital Media Arts College 
    21. Ekurhuleni Artisans and Skills Training Pty Ltd 
    22. Epitome Villa (Pty)Ltd 
    23. EYETHU NATIONAL COMPUTER COLLEGE PTY LTD 
    24. FILM Mentorship & Training SA 
    25. Footprint Media academy Pty ltd 
    26. Furniture World Training Centre 
    27. GADJENI TRADING ENTERPRISE 
    28. Gauteng College of Engineering 
    29. Goitsebasadi Construction Project 
    30. Greenview Training and Development Skills Centre 
    31. HILLCROSS BUSINESS SCHOOL (PTY 
    32. Ikusasalethu Youth Development 
    33. IMBAWULA CIVIL ENGINEERING ACADEMY 
    34. In Touch Community Development & Project Managers 
    35. INDUSTRIES EDUCATION & TRAINING INSTITUTE 
    36. Information Technology Resource Centre 
    37. Institutional Higher Education 
    38. IT Labs Consulting 
    39. Jeppe College of Commerce and 
    40. Johannesburg Institute of Engi 
    41. Jot Tirelo 13 Trading (Pty) Ltd 
    42. K Boneng Consulting Services P 
    43. Leps Training Consultants 
    44. Leseding Computer Systems 
    45. LNT Trading Enterprise 
    46. LUPHINDI BUSINESS SOLUTIONS 
    47. Macsen Construction & Projects 
    48. Maduna Development Agency cc 
    49. Maesela Phaladi Investment and Construction PTY LTD 
    50. Majoncor Projects and Training Academy (Pty) Ltd 
    51. MBOWA COLLEGE PTY LTD 
    52. Metanoia Ratings PTY LTD 
    53. Midnight Feast Properties 116 
    54. Motheo TVET College 
    55. Mothusi Management Consultants 
    56. Movietech Film and Television College 
    57. MPUMALANGA REGIONAL TRAINING TRUST 
    58. Musengavhadzimu Media 
    59. MVM Multimedia 
    60. Ngakatse Trading 
    61. No Limits Trading Enterprise 
    62. Novi General Services 
    63. Nyathela Business College 
    64. OL Afrika Media 
    65. OPELONG BUSINESS INSTITUTE (PT 
    66. PACE Academia College (Pty) Lt 
    67. Peo Entle HIV Wellness Management and Youth Skills Development NPO 
    68. Petcon Capacity Building Solut 
    69. PHUTHUMA TEL PTY LTD 
    70. Posh Multimedia 
    71. Primeserv Corporate Solutions 
    72. Protech Training (Pty) Ltd 
    73. QUALITATIVE INNOVATIVE SOLUTIONS 
    74. Richfield Graduate Institute of Technology Pty Ltd 
    75. SA College of Technology (PTY) 
    76. Sakhisizwe Development Training 
    77. Sekhukhune District Municipality EMS Training Academy 
    78. SJM Squared Construction CC 
    79. Sonani Training and Communications 
    80. South African Business and Tec 
    81. Supersport Pty Ltd 
    82. Talent Development 
    83. TBL Empowerment Hub 
    84. The Media Workshop 
    85. Thubelihle Graduate Institute 
    86. Tinotel Communications 
    87. Tjeka Training Matters Pty Ltd 
    88. Tovani Traiding 299 
    89. Umfolozi FET College 
    90. Varsity Institute of Science & Technology (Pty)Ltd 
    91. Visionary Skill Academy 
    92. VUTHLARI MARKETING CONSULTING 
    93. WAL TRAINING 
    94. West Coast TVET College 
    95. Whitestone College 
    96. Youth Media Movement 
    97. Zwide Development 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.