SAQA

All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.

SOUTH AFRICAN QUALIFICATIONS AUTHORITY

REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE:

Identify customers of the business

SAQA US ID	UNIT STANDARD TITLE
10015	Identify customers of the business
ORIGINATOR
SGB Marketing
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-
FIELD			SUBFIELD
Field 03 - Business, Commerce and Management Studies			Marketing
ABET BAND	UNIT STANDARD TYPE	PRE-2009 NQF LEVEL	NQF LEVEL	CREDITS
Undefined	Regular	Level 4	NQF Level 04	4
REGISTRATION STATUS		REGISTRATION START DATE	REGISTRATION END DATE	SAQA DECISION NUMBER
Passed the End Date - Status was "Reregistered"		2004-12-02	2007-12-02	SAQA 1657/04
LAST DATE FOR ENROLMENT		LAST DATE FOR ACHIEVEMENT
2008-12-02		2011-12-02

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.

This unit standard is replaced by:

US ID	Unit Standard Title	Pre-2009 NQF Level	NQF Level	Credits	Replacement Status
252193	Identify potential and existing customers of the business	Level 4	NQF Level 04	4

PURPOSE OF THE UNIT STANDARD

This unit standard is a core standard and forms part of the qualification, National Certificate, and is registered at Level 4 on the National Qualifications Framework (NQF). Learners working towards this standard will be learning towards the full qualification, or will be working within a Marketing Environment, specialising in either Marketing Communication, Marketing Management, Market Research or Customer Management, where the acquisition of competence against this standard will add value to one`s job.
This standard will also add value to learners who are starting their own business and recognises that Marketing forms an integral component of any business.

The qualifying learner is capable of:

Identifying prospective customers and established their needs

Establishing and building the customer base

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING

Learners accessing this qualification will have demonstrated competence in communicating verbally and in writing and computer technology at Level 3 on the NQF or equivalent.

UNIT STANDARD RANGE

Marketing including all forms of marketing communications, direct marketing and relationship marketing, sponsorship, event marketing, sales promotions, public relations and alternative strategies.

Standard applies to marketing management, customer management, marketing communications and marketing research.

Specific Outcomes and Assessment Criteria:

SPECIFIC OUTCOME 1

Identify prospective customers and establish their needs.

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

1. Sales contacts and networks are developed in terms of providing information for the identification of prospective customers.

ASSESSMENT CRITERION 2

2. Customers are identified in terms of established methods.

ASSESSMENT CRITERION 3

3. A consultation method to identify customers is established.

ASSESSMENT CRITERION 4

4. Opportunities for assessment and qualification processes are established.

SPECIFIC OUTCOME 2

Establish and build the customer base.

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

1. Prospecting methods are identified to establish and build customer base.

ASSESSMENT CRITERION 2

2. Information needs are established in accordance with present and prospective customer base.

ASSESSMENT CRITERION 3

3. Processes are established for recording and assessing customer information.

ASSESSMENT CRITERION 4

4. The customer database is established and maintained to integrate customer and sales information.

ASSESSMENT CRITERION 5

5. Customer profiles are assessed to identify factors in relation to the market place in which they operate.

UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS

Providers offering learning towards this standard will be accredited by the Educational Training Quality Assurance Body (ETQA) of the services SETA and/or by GENFETQA.

UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE

A demonstrated understanding of:

A broad understanding of principles, methods and techniques for identifying the customers of a business.

A comprehensive understanding of company / organisational procedures for establishing and building customer base.

An all rounded understanding of methods and techniques for assessing customer profiles.

Critical Cross-field Outcomes (CCFO):

UNIT STANDARD CCFO IDENTIFYING

Identify and solve problems pertaining to the identification of customers and the establishment of a customer base.

UNIT STANDARD CCFO COLLECTING

Collect, evaluate, organise and critically evaluate information to assist in the accurate identification of the customers of a business.

UNIT STANDARD CCFO SCIENCE

Use science and technology in the establishment of a customer database.

UNIT STANDARD CCFO DEMONSTRATING

Being culturally sensitive across a range of social contexts in the collection and use of data related to customers.

UNIT STANDARD NOTES

This unit standard has been replaced by unit standard 252193, which is "Identify potential and existing customers of the business", Level 4, 4 credits.

QUALIFICATIONS UTILISING THIS UNIT STANDARD:

	ID	QUALIFICATION TITLE	PRE-2009 NQF LEVEL	NQF LEVEL	STATUS	END DATE	PRIMARY OR DELEGATED QA FUNCTIONARY
Core	48864	National Certificate: Auctioneering Support	Level 3	NQF Level 03	Passed the End Date - Status was "Reregistered"	2011-02-16	Was SERVICES until Last Date for Achievement
Core	48743	National Certificate: Hairdressing	Level 3	NQF Level 03	Passed the End Date - Status was "Reregistered"	2009-04-08	Was SERVICES until Last Date for Achievement
Core	48658	Further Education and Training Certificate: Seed Marketing	Level 4	NQF Level 04	Passed the End Date - Status was "Reregistered"	2023-06-30	AgriSETA
Core	20907	National Certificate: Customer Management	Level 4	NQF Level 04	Passed the End Date - Status was "Reregistered"	2008-02-19	Was SERVICES until Last Date for Achievement
Core	21728	National Certificate: Labour Recruitment Consultancy	Level 4	NQF Level 04	Passed the End Date - Status was "Registered"	2004-06-12	SERVICES
Core	20903	National Certificate: Marketing Communications	Level 4	NQF Level 04	Passed the End Date - Status was "Reregistered"	2008-02-19	Was SERVICES until Last Date for Achievement
Core	20899	National Certificate: Marketing Management	Level 4	NQF Level 04	Passed the End Date - Status was "Reregistered"	2008-02-19	Was SERVICES until Last Date for Achievement
Core	20894	National Certificate: Marketing Research	Level 4	NQF Level 04	Passed the End Date - Status was "Reregistered"	2008-02-19	Was SERVICES until Last Date for Achievement
Elective	50479	Further Education and Training Certificate: Advertising	Level 4	NQF Level 04	Passed the End Date - Status was "Reregistered"	2023-06-30	MICTS
Elective	20185	Further Education and Training Certificate: Banking	Level 4	NQF Level 04	Passed the End Date - Status was "Reregistered"	2023-06-30	BANKSETA
Elective	58063	Further Education and Training Certificate: Labour Recruitment Services	Level 4	NQF Level 04	Passed the End Date - Status was "Reregistered"	2023-06-30	SERVICES
Elective	48701	National Certificate: Community-Based Language Practice	Level 4	NQF Level 04	Passed the End Date - Status was "Reregistered"	2012-06-30
Elective	20893	National Certificate: Human Resources Management and Practices Support	Level 4	NQF Level 04	Passed the End Date - Status was "Registered"	2005-02-13	Was SABPP until Last Date for Achievement

PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD:

This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.

1.	AAR Trading and Projects (Pty) Ltd
2.	Advanced Assessments and Training (Pty) Ltd
3.	Africa Glory Empowerment Services
4.	Assured Vocational Skills Institute (Pty) Ltd
5.	Brainwave Project 707 Pty Ltd
6.	Brainwave Projects 707
7.	College Africa Group (Pty) Ltd
8.	DC Academy
9.	Delmas Development Centre
10.	Fachs Business Consulting and Training
11.	Gigimo Tourism Academy
12.	HILLCROSS BUSINESS SCHOOL (PTY
13.	Ikusasalethu Youth Development Project NPC
14.	MAT 007 (PTY) LTD
15.	Matibidi Raphela Investments (Pty) LTD
16.	MBOWA COLLEGE PTY LTD
17.	Metanoia Ratings PTY LTD
18.	Musengavhadzimu Media
19.	Nyathela Business College
20.	Octomate Education Pty Ltd
21.	Octopus Training Solutions
22.	OPELONG BUSINESS INSTITUTE (PT
23.	Peo Entle HIV Wellness Management and Youth Skills Development NPO
24.	Production Management Institute of Southern Africa (Pty) Ltd
25.	QUALITATIVE INNOVATIVE SOLUTIONS
26.	RIAPHATHUTSHEDZA
27.	Richfield Graduate Institute of Technology Pty Ltd
28.	SIGNA ACADEMY (PTY) LTD
29.	Sinovuyolethu Trading (Pty) Ltd
30.	THE SHERQ CENTRE OF EXCELLENCE PTY LTD
31.	Varsity Institute of Science & Technology (Pty)Ltd
32.	Visionary Skill Academy
33.	VUTHLARI MARKETING CONSULTING
34.	Whitestone College